MasterCard, Microsoft will improve the online shopping experience within the scope of its new cooperation with payment giant, with digital fraud struggle It is preparing to launch its advanced identity solution to
Mastercard has announced that it has partnered with Microsoft for an advanced identity solution aimed at combating digital fraud. Here is the new Microsoft and Mastercard Digital Transaction Insights fraud solution.
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Microsoft and Mastercard reach agreement against fraud
E-commerce world As we grow day by day, providing a seamless shopping experience is more important than ever. The high demand for online shopping causes scammers to use the same platforms for unfair gains. However Microsoft and Mastercard partnership can put an end to this situation.
One of the most common types of digital fraud first party scamdeals with knowingly misrepresenting a person’s identity. Mastercard, on the other hand, developed its Digital Transaction Insights solution with next-generation authentication and real-time decision-making capabilities.
Mastercard’s new solution matches the network infrastructure and the vendor’s own data to verify that the consumer is who it claims to be. In this way, Mastercard, which wants to prevent fraudsters from making purchases with fake IDs, only wants to confirm real transactions. From Microsoft’s artificial intelligence received support.
Digital Transaction Insights will be used in various payment channels in e-commerce, from wearables to digital wallets and in-app purchases. Microsoft was also the first company to integrate the new Digital Transaction Insights solution into its various lines of business.
According to Mastercard’s statement, Digital Transaction Insights EMV 3-D Secure and authentication solution Mastercard Identity Check will be made available with According to 2021 data, Mastercard Identity Check was able to increase the approval of billions of transactions by 14 percent.
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