Mercedes-Benz Announces Ultra Luxury Car Brand: MYTHOS

Mercedes-Benz has announced its new brand named “MYTHOS”. All of the cars that will be produced under the new brand created for ultra-luxury and special cars will be collectibles. It is not known what the first models of MYTHOS will be.

Germany-based auto giant Mercedes-Benzheld an event in France. Explaining its plans for the future at this event, the company also made a surprise that will leave everyone’s mouth open. According to the statements made, Mercedes-Benz is establishing a new brand. “MYTHOSThis brand, named “, will include Mercedes’ ultra-luxury and limited-edition cars. Such a decision by Mercedes, which is already accepted as the definition of ‘luxury car’, may herald a new luxury car trend in the sector.

At the event held by Mercedes-Benz, strategies to increase the profitability of the company and electricity conversion talked about his plans. But the highlight of the event was undoubtedly MYTHOS. With this brand, the company will target only the truly very wealthy and will even make special editions of models, many of which are unique. Vehicles to be produced under the MYTHOS brand unknown for now.

All MYTHOS branded cars will be collectibles

When we look at the explanations about MYTHOS, it is seen that all of the cars that will be produced under this brand name. will be collectible We see. The company will convey the combination of ultra luxury and ultra special terms with MYTHOS. According to Mercedes-Benz officials, these cars are only for the most avid Mercedes fans, will be produced in limited numbers. Let’s also say that these cars will have customization options.

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Although the cars to be produced under the MYTHOS brand were not mentioned in the statements made by Mercedes-Benz, a small brainstorming we can. For example, one of the company’s most expensive vehicles is the G-Class SUV. This vehicle is sold for around 7 million TL in our country. Company, “Mercedes-AMG G63“This model, which it named as “, can be renewed in a special way and sold under the brand MYTHOS. The last word Mercedes-Benz will say about MYTHOS is already a matter of curiosity…

Source :
https://media.mbusa.com/releases/release-391299d8b45791ed364add967110229d-mercedes-benz-sets-out-long-term-ambitions-as-the-worlds-most-valuable-luxury-car-brand


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