The corporations rely on a number of new concepts.
(Photo: IMAGO/Shotshop)
Cologne Many trends originate in the USA and only become established in Europe with a time lag. As a result, listed restaurant chains such as McDonald’s, Chipotle Mexican Grill and Yum Brands with the brands Kentucky Fried Chicken, Pizza Hut and Taco Bell are benefiting from a steady influx of new customers.
The long-term development of the share prices of these three US fast food providers confirms the success of the business model: bringing food to women, men and children as quickly and conveniently as possible.
Soon there could be further innovations in the field of restaurant design. In order to do even more justice to people’s eternal striving for convenience, the US fast food companies are testing new formats that focus on concepts such as to-go, drive-thru and delivery service.
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