Fan token giant Socios has announced that it has signed a $20 million promotional deal with Lionel Messi!
good morning.
Yes, it really happened. pic.twitter.com/nwiu2SOtBF
— Socios.com (@socios) March 30, 2022
One of the most successful football players in the world, Messi will open the doors to a more captivating world for fans around the world as Socios.com’s global brand ambassador for the next 3 years.
Socios has so far partnered with more than 130 sports organisations, including Paris Saint-Germain, FC Barcelona, Juventus, AC Milan, Inter Milan, Napoli, Valencia, Atlético de Madrid, Manchester City, Arsenal, UEFA and more.
Paco Roche, senior PR manager at Socios.com, said: “A man who has redefined what can be done with a ball and is unanimously recognized as part of football’s legacy.” He explained that he was very proud that Messi, whom he mentioned, joined their family.
Cryptocurrency Not Used in Payment
Although the net amount of the agreement, which was registered with the advertising campaign to be carried out under the slogan of “Become more”, was not disclosed by the authorities, it was stated by a source close to the parties that it was more than 20 million dollars. However, it was also specifically stated that the payments will not include any cryptocurrencies.
Fan Tokens Are Increasing In Popularity And Pressure On Their Items Is Increasing Quickly
As the popularity of fan tokens and the number of organizations that issue them is growing rapidly, these digital currencies are constantly being criticized by regulators. For example, the UK Advertising Standards Authority decided last December to ban Arsenal FC’s two token ads “because they took advantage of consumers’ inexperience”.