Meta started to roll out the new artificial intelligence features it developed for advertisers. Now companies will be able to create visuals for their products through artificial intelligence.
Meta, one of the leading companies in the race for productive artificial intelligence, made a new move in this regard yesterday. The company uses artificial intelligence tools on the advertising side announced that it will start to be used.
In fact, these features were announced in October. Now it has begun to be made available to advertisers on a large scale. Normally, companies would use artificial intelligence to create different backgrounds for product images. Now They will be able to produce completely new visuals.
Advertising images can also be created with text commands
https://www.youtube.com/watch?v=xGn8mV8KtkqJPEySWr
To elaborate a little further, an advertiser will be able to provide a reference image for his product. After this, it will be able to request different variations from artificial intelligence. We can see an example from above. An advertising image of a coffee-themed cup set in nature has been added. Artificial intelligence changes this and offers different versions.
Meta, in the future of text commands He also states that it will begin to be used. In other words, an advertising company will be able to add the details it wants to add via text when creating an advertising visual. Even advert alternative versions of the title to create or in images change font They will also be able to benefit from artificial intelligence features.
Additionally, the company says that visual expansion will also be available for Instagram and Facebook. This feature, which will be offered exclusively for streaming with Reels, allows advertisers to view their visuals through artificial intelligence. aspect ratios will allow you to adjust. Companies think these features will contribute to their revenue. For example, phone case company Casetify, which has been conducting tests since autumn, says it has experienced a 13% increase in revenues from advertising thanks to its artificial intelligence features.
The feature also raises false advertising concerns
AI features available to advertisers are concerning because they lead to misuse. Some companies use a product images of versions that do not actually exist can create using these tools. This can lead to people being tricked into buying.
Meta stated that he was aware of this possibility. He stated that it has strong protections to prevent inappropriate advertising and low-quality images. According to the company, content will be checked both before and after visual creation. We’ll see over time how well this will work.
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