Jaguar Land Rover, one of the leaders of luxury automotive, of which Borusan Otomotiv is the Turkey representative, announced the Open Innovation Strategy, which is a part of the Reimagine Strategy. The basis of this plan of the brand is to accelerate sustainability with the new generation technologies developed and to support the goal of zero carbon footprint by 2039.
As part of its Open Innovation Strategy, Jaguar Land Rover will also collaborate with start-up companies on topics such as electrification, connectivity, digital services and metaverse.
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aguar Land Rover aims to expand its Open Innovation Strategy worldwide
Today, concepts such as connectivity and electrification define the world’s technological revolution. Jaguar Land Rover’s Open Innovation Strategy sees this change as necessary not only because the technology is available and exciting, but also to create a Modern Luxury experience. With this strategy, Jaguar Land Rover aims to turn digital services, supply chain, sustainability and electrification into a structure formed by collaborations with start-up companies.
Jaguar Land Rover aims to expand its Open Innovation Strategy around the world. They will be announced in the coming days, and they will embody the steps taken towards this goal through collaborations in many different parts of the world.
For this strategy, the British brand has commissioned more than 70 employees who will lead the direction of the strategy from various business areas, including sustainability, engineering, design, research and production.
Jaguar Land Rover is also changing its interior structure to take maximum advantage of its Open Innovation strategy. Assigned employees will direct the workflows of program partners and will also designate specific regions for these referrals. They will also ensure that the selected business partners are included in the company processes at later stages. This team will be expected to officially dedicate 20 percent of its time to the Open Innovation Strategy.
Open Innovation Strategy’s support for Jaguar Land Rover’s Modern Luxury concept, working in partnership with industry experts and leading innovative companies to develop the best experience for customers. In this way, the British brand will integrate the new and current technologies gained as a result of cooperation with its deep-rooted engineering background, instead of outsourcing its R&D activities to develop first-class tools and services.
In line with its Open Innovation Strategy, Jaguar Land Rover collaborated with two important start-up companies in Brazil. The brand’s production facility in Brazil and the country’s strong ecosystem in terms of start-up companies drew Jaguar Land Rover’s preference in this direction.
Some Collaborations Under the Open Innovation Strategy
Cubo Itau Cubo Itau Fintech, based in Sao Paulo, operates in the center that hosts hundreds of start-up companies such as agriculture, healthcare and retail. Cubo Itau will help Jaguar Land Rover create a new ecosystem with start-ups, funds and companies in South America, and will also contribute to Jaguar Land Rover’s transition to Agile culture. Agile working