Marketing technology company IZEA Worldwide has announced that it has started accepting Bitcoin and Ethereum for payments for influencers’ marketing campaigns.
A study was conducted by IZEA on 1000 US participants. It has been concluded that the first people to adapt to the crypto industry quickly are influencers related to the sectoral effects. About 65% of the influencers surveyed already own a cryptocurrency. It was concluded that 50% were highly interested in getting paid for their content in cryptocurrency.
Ted Murphy, IZEA founder and CEO, said:
“We are following the latest changes in the crypto market and think it presents an interesting opportunity for IZEA. Bitcoin and Ethereum have dropped significantly from their all-time highs. We prefer to start this offer at a time when these assets are trading in a downtrend, rather than at a time of record prices…We aim to pioneer new types of influencer collaborations in the industry, and the move to pay influencers in Bitcoin and Ethereum opens new doors. It is likely that the metaverse space will also play a crucial role for future influencers and collaborations.”
The company designs technology for content creators in terms of marketing. Since it is an international company, IZEA’s marketing services are multinational.