The “E-Commerce Outlook of SMEs in Turkey” report, prepared in cooperation with Amazon Turkey and PwC Turkey, includes data revealing the status of SMEs’ e-commerce and e-export activities, as well as information for those who want to expand their business in e-commerce. The most striking part of the report was the incentives offered to those who want to expand their business with e-export in our country.
Here are the incentives offered to those who want to do e-export in Turkey
According to the report, which includes developments that eliminate borders in e-commerce, the increasing importance of online marketing platforms accelerates this growth. The report emphasizes that new opportunities and developments are encouraging consumers to move beyond local markets and accelerating the global increase in online shopping.
According to the report, cross-border shopping through online channels is generally carried out when demand in local markets remains unfulfilled and the desired product cannot be reached. Increasing foreign market opportunities and the promise of integration into international supply chain networks, together with innovative technological developments, are helping to overcome online shopping barriers.
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According to the Turkey E-Commerce Ecosystem Report, the size of the e-commerce sector has reached 801 billion TL.
The increase in the use of technology devices also creates commercial opportunities for consumers beyond country borders. While consumers in North American and European markets prefer to use computers for their cross-border shopping, the level of cross-border transactions carried out via mobile devices is relatively higher in regions such as the Asia-Pacific region, Africa and the Middle East.
While more than one fifth of online sales will be cross-border by 2022, consumers are becoming more accustomed to shopping from foreign sellers and manufacturers. According to Statista data, the USA and China currently represent the most popular foreign purchasing destinations for consumers.
E-export volume is also growing in Turkey
As the global shares of e-commerce and e-export gradually increase over the years, the changing preferences and habits of consumers and the increase in internet use for shopping cause the e-export volume in Turkey to grow. According to Euromonitor data included in the report, the global cross-border e-commerce retail value reached 3.5 trillion dollars in 2022, while it was 1.4 trillion dollars in 2017.
According to ETBIS data, while foreign expenditures in Turkey were 12.2 billion TL in 2019, this value increased to 33.8 billion TL in 2022. In other words, while the global cross-border e-commerce volume increased 2.5 times in the 5-year period covering 2017 – 2022, the e-export volume in Turkey increased 2.8 times in a 3-year period between 2019 – 2022. In the report, this situation is evaluated as an indicator of the increasing potential of e-export in Turkey.
E-export incentives offered in Turkey
The report also includes useful information about e-export incentives offered to companies operating in Turkey. The highlights of the incentives are summarized as follows:
- Market Entry Report Support: Financial support for sectoral, target country and e-export focused reports detailing market entry strategies.
- Digital Marketplace Promotion Support: Cash support for digital advertisements given to e-export consortiums and e-commerce sites on marketplace operators.
- E-export Promotion Support: Marketing expenses of brands operating in marketplaces, B2B platforms, e-commerce sites or e-export consortiums.
- Order Fulfillment Service: Beneficiary expenses (companies, e-export consortiums, retail e-commerce sites and marketplaces).
- International Warehouse Rental Support: Rental expenses of warehouses rented abroad to ensure fast delivery of products of e-export consortiums, e-commerce sites and marketplaces and to manage return processes.
- Foreign Marketplace Integration Support: Expenses related to the E-Export Consortium’s international marketplace, retail e-commerce sites and domestic integration services.
- Service Support from Online Store and Target Country E-commerce Stakeholders: Expenses of companies, e-export consortiums and retail e-commerce sites for opening online stores in the foreign markets of target countries.
- Marketplace Commission Expense Support: Marketplace commission expenses in target countries realized through foreign marketplaces.