Google, is preparing to allow the advertising of certain cryptocurrency products by updating its advertising policies on Monday, January 29. This policy change is due to the recently released spotlight Bitcoin ETF It means that your ads can be published.
However, Google’s policy update creates some ambiguity by referring to allowed products as “advertisers offering Cryptocurrency Coin Trust targeting the United States.” Notably, Grayscale Bitcoin Trust (GBTC), one of the largest BTC trusts, recently converted into a spot BTC ETF following SEC approval.
Previously, GBTC shares were only available to accredited investors in the primary market, subject to a six-month holding period. Accredited investors must meet certain financial criteria, such as having a net worth of over $1 million or generating high income.
In contrast, spot Bitcoin ETFs are publicly traded in the United States and regulated under the Securities Act of 1933. This makes them a potentially safer option for Google to consider in advertising. The policy update is seen as a positive development, especially given Google’s broad reach and influence in driving awareness and inflows for the 10 spot Bitcoin ETF issuers. BlackRock’s IBIT currently leads the pack, with the largest AUM recently surpassing $2 billion.