Ford Turkey created an impressive commercial for its much-loved electric car, Mustang Mach-E. Turkey’s first virtual influencer in the automotive industry, Alin, also stars in this commercial. Alin is also Ford’s new brand ambassador!
One of the newest models of the US automobile giant Ford in Turkey has a fully electric structure.Mustang Mach-E”. Reflecting the spirit of Ford’s iconic car, Mustang, the electric car managed to fascinate many people. Ford, being aware of this situation, also produced new products for the Mustang Mach-E. impressive advertising efforts signed.
Here is one of these advertisements that is very special. Because in the commercial, Turkey’s The first and only in the automotive industry There was virtual content producer Alin. Alin, who is launched as the new advertising face of the brand, seems to be able to attract the attention of consumers.
Meet Ford’s virtual content producer Alin
Ford Türkiye, Alin “He is very fond of automobiles, rather than following the digital world, literally born into it; Hearing the current technological developments before anyone else, adding them to his life, loving to travel and enjoy life, as real as each of us, but technologically always more advanced than all of us. a few steps ahead virtual influencer” defines it as.
Ford Otosan Marketing Manager Talat Workeroglu explained how Alin was created with the following words:
Alin is our new brand ambassador, our new face. Like every brand, we collaborate with different content creators and famous names. But this time, instead of a conventional content producer collaboration, “What if we made a collaboration that could truly reflect our brand strategy not only through its interests but also through its existence?” We started our journey by asking: What we were looking for wasn’t easy. We had to find a solution that would meet Ford Turkey’s innovative vision, nourished by the future and future technologies. At this point we decided to create our own content generator. We created Alin, the embodiment of our brand strategy. Alin reflects our motto of ‘bringing the future to life today’ very well, as she is a virtual influencer and brand ambassador, which is rare today.
Talat İşoğlu explained how Alin and the Mustang Mach-E commercial came about, and what kind of advertisement they wanted to include the virtual content producer in, with the following words:
Ford Mustang Mach-E is actually a good summary of Ford’s brand strategy. It is a powerful and highly equipped 100% electric SUV, powered by Ford heritage and reflecting the vision of the future. We launched Mach-E under the name “Alternating Current” in the past months. As an alternative to conventional electric cars, we highlighted the alternativeness coming from the spirit of Mustang. During the creation process of Alin, the similarity between Mach-E’s spirit coming from the Mustang and Alin’s existence strategy always remained in our minds as a potential project.
Unreal technology is actually a technology that gamers have known for a long time. Very recently, it started to be used in advertising. Preparing a commercial using Unreal technology to introduce Alin to the world and realize a follow-up project of the Mustang Mach-E was a perfect match to reflect Ford Turkey’s brand strategy. Thus, we prepared a commercial film in which we starred Alin, highlighted Mach-E’s performance, and was shot entirely in a realistic environment. We integrated Alin into the film with the MetaHuman Creator module, which will reveal the digital individual.
Alin is a content producer who actively uses Instagram. If you want to get to know Alin better here You can access the Instagram account via the link. We also invite our readers who want to get detailed information about Ford Mustang Mach-E. here We are waiting for the connection.