Facebook has announced that it will pull the plug on its Live Shopping feature, which allows creators and influencers to earn money by selling products during a live broadcast. So when will this happen and why did Facebook take such a decision?
Facebook, one of the most popular social media platforms in the world, a few years ago “Live Shopping“. not accepted.
As such, Facebook took the expected decision for the Live Shopping feature. In the statements made by the company, the feature will be released on October 1, 2022. as of cannot be used specified. In summary; content creators and influencers, As of October 1 They will not be able to open a live broadcast and sell products. So why did Facebook make such a decision?
Reason behind the decision, Reels
The Live Shopping feature, which was first introduced in 2018 and spread to many countries in 2020, is now part of Facebook. won’t happen. The company says the reason behind this decision is Reels videos. Developers will continue to focus on Reels features. However InstagramThe Live Shopping feature will continue to be used for a while.
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TikTok, which Facebook is trying to emulate, also launched its own Live Shopping feature. TikTok Shop This feature, which is named as ‘, reached Asian countries in the first stage, and Europe and the USA in the next stage. Oddly enough, TikTok Shop didn’t get any attention in the US and Europe either. TikTok has even pulled the feature out of the US and Europe. Now Facebook has followed TikTok and took the same decision looks like.