Domestic Initiative Insider Became Turkey’s New “Unicorn”!

Founded in 2012 and providing convenience to hundreds of global brands, Insider became Turkey’s new unicorn company with an investment of 121 million dollars. The value of Insider has exceeded $1 billion with this investment.

The domestic company Insider, which provides services in a total of 25 countries, was brought to the agenda with very important news today. The company, which is the first in the world to offer an integrated Growth Management Platform to brands, received a total of total from Riverwood Capital and Sequoia Capital in the Series D investment round led by QIA. It received an investment of 121 million dollars.

With this investment, Insider increased its valuation to over 1 billion dollars. unicorn acquired the company title. Joining one of the few Turkish companies that achieved the Unicorn title, Insider completed Series B and Series C investment rounds in 2018 and 2020 with investments from Sequoia Capital.

With more than 15 algorithms, brands are provided with great convenience:

With the Multi-Channel Growth Management Platform offered to brands, Insider enables marketers to integrate digital channels with a single platform, combine user data, and predict the future behavior of users with a machine learning-supported recommendation engine. Platform, More than 15 artificial intelligence algorithms is hosting.

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Insider today consists of many leading names such as UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA and CNN. More than 800 global brands servicing.


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