Audi Sues Chinese Automaker

Chinese automakers have drawn inspiration from Western vehicle designs for years. This has sometimes led to some undesirable consequences for companies. lately too based in china several companies came up with unoriginal and ‘serious’ designs.

World giant Audi sued a Chinese company for this ‘serious’ design. Actually the reason name rather than design., that is, the weak point of Chinese companies. According to the news of a German news site, the names chosen by a company for their car models did not go unnoticed by Audi.

Audi sues Chinese automaker Nio

Because the German automaker uses the ES6 and ES8 luxury SUVs, which have model names very close to Audi’s well-known S6 and S8 models. He takes Nio to court. In a statement to German news agencies, an Audi representative said he wanted to protect his trademark rights. “Nio used model designations for the European market, which in our opinion violates the Audi brands.” Naturally, the company has not disclosed any further information as the issue has yet to be resolved.

However, the news source reported that Nio has removed these model names from its SUV vehicles. Germanyin his own country (and parts of Europe) despite great success for nio a new and unexplored market continues to be. German sales of the ES6 and ES8 are expected to start in the fourth quarter, and the negative news has damaged the brand’s image and can damage your reputation.

Nio faces several challenges, which include establishing retail and charging networks, as well as potential legal issues. All models allegedly do not violate Audi’s trademark, as the electric ET7 has a unique model designation. What are you thinking? Please do not forget to share your thoughts with us in the comments.