Apple has released a strange ad for the Traffic Accident Detection feature, which entered our lives with the iPhone 14 series.
With the new iPhone 14 series in September 2022, Apple introduced a feature that has the potential to save lives. “Traffic Accident DetectionThis feature, named ”, can contact the emergency services on your behalf in case of an accident.
Apple, which wants to continue to make a name for itself in the smartphone world, also discussed this feature in its latest advertising video. But way of handling controversial kind.
Crash detection ad from Apple: “Relax, this is iPhone 14 Pro”
https://www.youtube.com/watch?v=a9ZHIMZUimk
The commercial film prepared with AT&T, the largest telecommunications company in the USA, features a vehicle accident. But a song plays throughout the video. This song by Gene Chandler includes the following words:
“You can’t hurt me anymore
After all the pain you sent my way
No no no.”
In the accident, the vehicle rolls over, the driver avoids death. But just as the vehicle stopped moving, Apple said “Relax, this is iPhone 14 Pro.” is displayed. It’s as if the driver has never been in an accident or is in danger of death.
Of course, behind this “come easy” statement, it is explained that the iPhone will contact the emergency services if the owner does not interact with the phone. Again Saying “Relax” for a driver who has been in an accident is a bit absurd.