Offering an integrated fitness subscription service along with bikes, treadmills and more, Peloton manages to become a popular company among the rich and famous in the US. The service, which offers both recorded and live lessons with first-class trainers, especially in the exercise category, is currently among the few brands in this field. According to recent news, Apple has its eye on this brand.
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Plato’s collapse could be a bullish opportunity for Apple
Especially nowadays, more and more people prefer home fitness options to traditional gyms. We even witnessed a record-breaking rise during the pandemic period. So all this means that companies like these increase their revenue. But contrary to expectations, Plato has lost more than 80 percent of its value in recent months. This caught the attention of Apple potential buyers.
First, the company faced multiple public mishaps, with the death of a child leading to a recall of its treadmill product. His image has also been badly tarnished as he has been involved in numerous popular TV shows, such as “Billions,” whose characters have had a heart attack while on a bike or treadmill.
Blackwells Capital LLC, which owns less than 5 percent of the stake, has called for CEO and co-founder John Foley to leave. After all this combined, some investors demanded that the CEO of the company resign, or even research into whom it could be sold to.
Apple is one of the companies that is constantly mentioned as the potential buyer of Peloton. While this may seem like a perfect match, if the acquisition does happen, it’s said to look a lot different than people who understand the current Peloton product line might expect.
Of course, the acquisition of Peloton by a company like Apple would be a very logical move for the future of its services, which have become popular in recent years. Therefore, it will be able to offer much more to its users, and even turn the customers of the company it purchased into potential buyers.
The company is already used by millions of people with its Apple Watch and Fitness+ workout subscription service. In addition to incorporating a beloved brand, it will recruit even more experienced trainers to bring live lessons to the service.
Of course, it is said that if Apple does not show its approach to Beats to protect the brand, Plato may slowly disappear by transferring all his essence to the new roof company. However, almost all services, especially these live broadcasts, are expected to come to the Fitness + application.
For this reason, two companies that sell independently from 2 different channels will not be a logical option as they will trip each other. However, if Apple wishes, it can appeal to the rest of the world with Fitness+ by presenting Plato as a service exclusive to the USA.
However, if Platon wants to get away from the industry quickly and is looking for a wealthy customer for this, he can sell to Apple by risking extinction. But if he can stand a little more upright, as with Beats, he can stand up.
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