Apple is Making Radical Changes in AirPods Designs

Apple is preparing to seriously overhaul its AirPods designs, which did not receive the sales performance it expected last year. The company seems to have learned a lesson from its sales reports.

In 2016, Apple introduced wireless headphones AirPods had introduced. At first, many users found these headphones strange and expressed that they were unhappy with the removal of the headphone jacks. While people got used to these headphones over time, AirPods became one of the most important actors in the market.

According to the news circulating behind the scenes Applewill make various innovations in AirPod models next year. Especially for the new Pro models and entry-level AirPods, there are many development future.

Apple is uncomfortable with its products “eating each other”

One of the most important product groups of Apple’s growing wearable technologies department is AirPods. Considering that the department’s total annual revenue is 40 billion dollars, it becomes clear how important AirPods are for the company. The company currently has 3 different AirPods There are two models: second-generation AirPods with a $129 entry-level model, a $169 mid-range model, and $249 AirPods Pro.

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According to Bloomberg’s Mark Gurman, one of the sources close to Apple, the technology giant will launch the second and third generation AirPods next year. will withdraw from the market. These devices will be replaced by new AirPods and AirPods Pro products. Wireless headphones, which will be released at similar prices to other models, will have more advanced features. The designs are a combination of the 3rd generation AirPods and AirPods Pro designs. to the combination It will look like.

Boxes will also change

airpods pro

Pro versions will come with noise canceling technology and a more advanced battery, and will come with boxes that will make them easier to find. Also these boxes USB Type-C It will have a charging feature. Headphones and cases will be available in different colors.

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Previously, Apple users either preferred the first generation AirPods or purchased them directly. AirPods ProSeeing that it is moving towards , Apple aims to reach more balanced sales figures with the new generation devices. Companies such as Samsung, Google and Xiaomi are also more active in this market, making Apple more popular in this regard. squeezing.

Source :
https://www.bloomberg.com/news/articles/2023-10-25/apple-airpods-plans-4th-generation-low-end-3rd-generation-pro-and-usb-c-max?srnd= undefined&leadSource=uverify%20wall&sref=P6Q0mxvj&embedded-checkout=true


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