Zalando in crisis: personnel carousel, digital problems and sales worries

Zalando logistics center

The energy crisis and economic downturn make consumers think twice about every purchase.

(Photo: Zalando)

Berlin, Dusseldorf If you find yourself in Zalando’s chic office complex in the heart of Berlin, you’ll see a lot of construction sites. The view also reflects the condition of the online fashion retailer. 14 years after its foundation, Europe’s pioneer in e-commerce has to fight for its top position. Top-class managers leave the company. As the Handelsblatt found out exclusively, sustainability boss Kate Heiny is now turning her back on the Dax group.

Others will follow: board member Jim Freeman, who was hired by Amazon as a shining light, is held responsible for the major problems in purchasing goods. For a long time, there has been more movement in the ranks behind it than there is usually only in a start-up. “One has the feeling that nobody at the top of the group is currently holding the reins,” says Dekabank analyst Robin Estenfelder.

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