YouTube, one of the world’s largest video sharing platforms, announced today that it has experienced a decrease in its revenues for the first time in a long time. According to experts, the only reason for this is losing the competition with TikTok.
Google and Microsoft, one of the world’s largest technology companies, made a statement today. announced this year’s profit and loss ratios. Alphabet’s subsidiary Google has announced that it is making profits in many areas. YouTube has experienced a serious decrease in its profit rate compared to previous years.
In the last few years, it has been steadily compared to the previous year. who added wealth to his wealth by making almost double the profit YouTube announced that it didn’t make that much money in 2022. According to experts, the reason for this loss of income is TikTok.
“YouTube started to stumble”
Announcing a profit of over $7.2 billion in 2020 and 2021, YouTube’s revenue in 2022 It was announced that it decreased by 1.9%. After many years of successful rise, the video platform experienced a serious decrease in its revenues in 2022 for the first time. It is thought to have lost revenue due to its competition with TikTok.. Insider Intelligence analyst Evelyn Mitchell said that YouTube’s “downturn” is falling behind in competition with TikTok and giving its users Distributing money to promote YouTube Shorts He states that he did not receive a response.
According to the report prepared by Data AI, TikTok, which is currently the number 1 in the world in terms of user consumption, is among all social media and video platforms in terms of active users. 5th place while taking part YouTube can’t even make it to the top 10. This is the Shorts feature that YouTube introduced in 2021 and the “Shorts” feature announced in 2022.Giving money from the pool to users who share shorts” shows that projects such as “exploded in his hand” so to speak.
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However, when we look at these two platforms, which are in constant competition, we can see that YouTube lost while trying to be like TikTok. What TikTok earned by trying to be like YouTube We see. According to experts, users are shifting to TikTok, which is trying to be a YouTube-like platform, as the YouTube platform has given importance to Premium features and put standard users in the background in recent years. Even this situation It has even been claimed that in the long run it could be the end of YouTube.. So, do you think TikTok can really be the YouTube of the future?
Source :
https://www.theguardian.com/technology/2022/oct/26/youtube-battle-with-tiktok-takes-its-toll-as-revenues-dip-alphabet