yahooannounced that it has acquired an artificial intelligence startup founded by Instagram co-founders Kevin Systrom and Mike Krieger. Artifact The platform develops recommendation algorithms for users to discover artificial intelligence-based and personalized news.
Yahoo buys Artifact for its news algorithms
Artifact, which was first put into service in 2020; uses artificial intelligence and machine learning to show readers news relevant to their interests. It had a news application in this context. However, Kevin Systrom and Mike Krieger decided to close Artifact when they had difficulty competing with large resources.
This situation attracted the attention of Yahoo, which has more than 185 million monthly users. The company, which especially wants to improve the personalization and recommendation capabilities of Yahoo News, announced that it purchased Artifact’s technology and algorithms after negotiations.
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Yahoo News General Manager Kat Downs Mulder; He said the acquisition involved Artifact’s experience. Instead of buying the company outright, it was only agreed to propose algorithms and technology patents. These services are expected to be added to Yahoo News.
With the Artifact step, Yahoo News is expected to be more successful in areas such as categorizing content and organizing interesting topics. This means that a more personalized news feed can be presented to each user.
Although the Artifact app will be discontinued, machine learning models will be integrated into Yahoo News and other Yahoo products in the coming months. Systrom and Krieger said that with this agreement, the technology they developed will reach millions of users.