Some world-famous brands such as Starbucks, Canon, Maserati have traces of the mythology of different cultures in their names or logos. In this article, we will talk about the brands inspired by mythological legends and characters in detail.
We can all get caught up in the magical world of big brands from time to time, that we encounter every day and we wonder where the names of many brands that have a special place in the world come from.
“I wish I had established it” for brands whose names and logos we like, and “why did they choose such a thing?” for brands that seem to have little to do with their logo. Many thoughts run through our minds. Now with you with mythological influences in their names and logos and let’s take a closer look at the brands that lead us to such thoughts.
The ancient dance of cloth and scissors has begun: Versace
Versace As a luxury consumer brand, it is at a very important point in the fashion world today. The brand was founded in 1978 by Gianni and her sister Donatella Versace, the children of an Italian tailor mother. The childhoods of founder Gianni and Donatella Versace Medusa, a mythological figure, is in the logo of their brand, as it passes through the ancient ruins by playing games.
Medusa (snake-haired) in Greek mythology, is raped by Poseidon and cursed by Athena and expelled from the temple. After Medusa, once a beautiful mortal, is cursed, her hair turns into snakes that turn anyone who sees them to stone. She is later killed by Perseus with her head cut off from her body.
The white-winged prince of the sky is no longer just floating in Olympos: Pegasus Airline
Founded in 1990, headquartered in Istanbul of the airline The logo features a winged horse. in Greek mythology a horse with wings PegasusHe is known as one of the two children of Poseidon and Medusa. She was pregnant when Medusa was killed, and two drops of her blood splattered as Perseus’ sword split her head from her body. Then Pegasus and Chrysor are born she. Pegasus is depicted in the form of a horse and its wings are completely white in the sources.
Most of us carry this little green mermaid in our hands: Starbucks
Starbucks, from Seattle A world famous coffee chain brand. After the founders decided on the name of the brand in 1971, they needed an impressive logo. While the company’s partners were browsing through nautical books, they came across a mermaid figure. Since coffee comes from overseas and Seattle is an ocean town, they found it an inspiring idea to include something sea-related in the brand’s logo.
Mermaids and sirens, mythological figures but the brand’s logo Siren A double-tailed mermaid figure. Today, the brand, which is known as the number one in the world with its coffees, also makes an impact with its commodity investments.
Sold to different automotive companies many times: Maserati
Maserati was founded in 1914 in Bologna, Italy, by four brothers Alfieri, Ettore, Ernesto and Bindo Maserati. Racing and sports cars The logo of this automotive brand that produces is called Tridente. In its logo, there is the trident of the god Neptune in Roman Mythology (Poseidon, the god of the sea in Greek mythology).
The bronze statue of Neptune in the Neptune Fountain, which inspired the brand’s logo, is a symbol of Bologna, the hometown of the Maserati family. Tridente logo, It remains the iconic logo and emblem of every Maserati car produced over time (even after the Brand has been sold countless times to different automotive companies).
Kwannon, the goddess of mercy in Japanese mythology, evolved: Canon
The world-famous brand, founded in Japan, produced its first prototype in 1933; It has a wide portfolio in terms of cameras and optical products. The name of the Canon brand in the first years was Kwannon. KwannonAccording to Japanese Buddhist beliefs, “Bodhisattvas of Mercy” i.e. god of mercy and forgiveness is referred to as. According to legend, Kwannon, believed to have been born from a beam of light in a sacred area that can transform into 33 different forms, has a horse’s head and numerous arms. The Kwannon name evolved into Canon to adapt to the world market.
Blue Ribbon Sports turned into Nike with a dream.
Most of us know that Nike got its name from the “goddess of victory” in Greek mythology. Behind this knowledge lies a dream story. If you owned a company, would you change the name of your company relying on an employee’s dream?
Only one employee of the company, Jeff Johnson dreams of Nike, the goddess of victory and shares it with his managers. More precisely, Jeff insists that this be the name of the brand. Phil Knight and Bill Bowerman, co-founders of Blue Ribbon Sports, finally accept this proposal. nowadays “Just do it.” The fate of the brand, which inspires people from different walks of life as well as athletes with its slogan, changes with a dream seen one day.
Car tires inspired by the winged shoes of Hermes, the fastest of the gods: Good Year
Even if you have no interest in cars, there is no one who has not heard of Good Year. This tire manufacturer’s logo features winged shoes. The brand’s logo is the god in Greek mythology. Inspired by the winged shoes of Hermes. Hermes is referred to in mythology as the fastest of the gods, and the idea of using his winged shoes in the logo as an epitome of speed is quite inventive for a tire-manufacturing brand.
This time Pandora’s box opens to beauties.
The brand, which is now famous for its charm wrists, was founded by Per Enevoldsen in 1982 in Denmark. There is no one who hasn’t heard of Pandora’s box, but let’s talk about it briefly. It takes its name from Pandora, the “first woman” in Greek mythology. Zeus sent Pandora with a box in which all evil was hidden. (Pandora’s Box) sends it to the people.
Pandora, who married Prometheus’ brother Epimetheus and opened the box at the behest of Zeus, unleashes all the evils hidden in the box to the world. Rumor has it that inside the box only “hope” is said to have remained. Unlike the mythological story, the brand, which has a positive mission, “Unforgettable Moments” jewels crowning beautiful moments with its motto are on sale in the market.
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In addition to these brands, let’s also mention the following brands and products:
- Produced in Hungary, which was used as a public transport vehicle in metropolitan cities in our country. Ikarus model buses (Icarus in Greek mythology)
- There are razors produced for women under the Gillette brand. Venus Gillette brand (Venus in Roman mythology)
- Airline company established in Tatarstan Tulpar Aero Group (The winged horse Tulpar in Central Asian-Turkish mythology)
Which brand impressed you the most? If there are other brands that you know have a mythological trace in their name and logo but are not on the list, do not hesitate to share them with us in the comments.
Sources: Maserati, Canon, Insider, Medium, Tulpar Aero Group