Data for 2021 shared by Gemius showed that women spend more time online than men. The report offered important information on internet use for all women.
Gemius, an international research and technology organization, covering the year 2021 published important data. On the week of March 8, International Women’s Day data focused on women. The report also included important details regarding female users in Turkey.
According to the data of Gemius Audience, internet users in 2021 47 out of every 100 users were women. Although men had more access to the Internet than women, the time spent on the Internet was not the same. Men spend an average of 225 hours on the Internet throughout the year. women spent an average of 232 hours.
The vast majority of women who access the Internet have a secondary school or higher education.
The data shared for women also provided information about the educational status and age ranges of women who are internet users. Accordingly, women who have access to the Internet 66% of them have secondary school or higher education he had. Women with the most access to the Internet in the age range of 25-44 were women.
Categories that women are most interested in online:
women on the internet categories in which he is most interested. cosmetics, life, news, games, maps, e-commerce, education, information, public, music, social networks, corporate, tourism, business-finance and video/TV categories. Telecommunications, automotive, culture-entertainment, e-mail, technology, information, advertisements and portal categories were added to the list of mother and child targeting groups.