Dusseldorf The stock market knows no gender. Their mechanisms work the same for everyone involved. And yet women are clearly underrepresented in the capital market. Only a third of all investors in Germany are women, as the Deutsches Aktieninstitut found out.
“Investing is presented in a very complicated and manly way. That deters many women,” says financial advisor Hava Misimi in the new episode of Handelsblatt Today. In order to do away with this prejudice, a more diverse approach is required, which not only women but also younger people feel picked up by. Because investing is only as complicated as you make it, says Misimi.
Studies like that of the US financial service provider Fidelity Investments have a motivating effect. According to this, women achieve an average return of 0.4 percent compared to male investors.
Margarethe Honisch, founder of the Fortunalista financial platform, attributes this primarily to broader diversification and lower trading costs: “Women don’t try to beat the market and remain more relaxed in crises or crashes.”
More: She wants security, he wants returns – how women and men invest their money
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