Why the iPhone 14 decides whether the price goes up or down

The new iPhone 14 Plus

The price of Apple shares should also depend on the success of the new smartphone.

(Photo: Reuters)

Dusseldorf In the past, one rule applied to Apple shares: if iPhone sales went well, the share price also developed accordingly. Even 15 years after its introduction, the smartphone is still the most important product. In the past quarter, the iPhone accounted for around 50 percent of Apple’s sales.

Apple has now introduced a new iPhone generation: the iPhone 14, the 14 Plus, the 14 Pro and the 14 Pro Max. Among other things, they have stronger performance, a brighter display and a longer battery life. In addition, there are only electronic SIM cards, so-called eSIM.

Does the iPhone 14 have the potential to become another big seller and propel Apple stock to new heights? In order to answer these questions, the Handelsblatt evaluated the studies by Apple analysts and the price behavior of the share. This shows that the mood is mixed – and a price decision is not likely to be made until November.

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