Istanbul Kent University and Reputation Academy published this year’s Youth Index G-250. The report revealed the 250 brands most preferred and trusted by young people aged 18-24.
Created in partnership with Istanbul Kent University and Reputation Academy Youth Index G-250 This year’s version has been published. The report in Turkey The brands most preferred and trusted by young people revealed.
The research was conducted using Bursa Technical University’s computer-assisted telephone search method (CATI) between 5 February and 29 February 2024. Young people aged between 18-24 It was done on. In the study from 4 thousand 800 Many young people were interviewed.
According to the research examining approximately 40 sectors, Generation Z trusts companies that keep up with technology more.
In the G-250 Index, which we saw for the 4th time this year, 250 brands that are most respected, trusted and preferred by young people were listed. This year, the Reputation Academy found a lower number of data than last year, when more than 50 sectors were examined, approximately 40 sectors were examined he stated.
In research results Brands that can reach young people through all digital communication channels, including social media platforms, and keep up with technology will be more reliable. It turned out that it was seen as. In addition, brands that offer price-performance products and appeal to current tastes also came to the fore.
Brands in clothing, food and shopping stand out the most
In addition, the sectors most preferred by young people between the ages of 18-24 were also included. According to the results, individuals in the segment called Generation Z are mostly in the fields of clothing, food and shopping platforms. trusts brands and prefers them.
In the alphabetical list, there are a total of products from many sectors, from A101 to Tavuk Dünyası, from Beko to Ford. 250 brands is available. That’s why we couldn’t add them all. You can find some of them below. We have also added the link at the end that will allow you to access the entire list.
Some of the brands most trusted and preferred by young people:
- A101
- Acer
- adidas
- Apple
- Arcelik
- ASUS
- Audi
- Beko
- BİM
- bmw
- bosch
- burger king
- casper
- Coca Cola
- DeFacto
- Doğtaş
- Domino’s Pizza
- Eker
- enpara
- fantasy
- Bring
- Guarantee
- Halkbank
- Hepsiburada
- HP
- Future
- inside me
- KFC
- Koç Holding
- COTTON
- LC Waikiki
- Lenovo
- LG
- Blue
- McDonald’s
- Mercedes-Benz
- Monster Notebook
- Nike
- Peugeot
- Philips
- Puma
- Samsung
- Shock
- TEB
- Teknosa
- Toyota
- Trendyol
- Türkiye İş Bank
- Vans
- volvo
- Vestel
- Ziraat bank
- Zorlu Holding
- Zara
To see all brands link here You can click and access the report shared by Reputation Academy.