With the introduction of the 12-inch Apple MacBook in 2015, Apple users, who were introduced to a non-illuminated model, had a hard time adopting this design change they had been accustomed to for a long time, but this MacBook model would not be Apple’s first design without light.
Apple, which attracts attention as soon as a new product is released and thus breaks sales records, is undoubtedly one of the most well-known brands and brands in the world. almost changes the direction of technology with its designs quality.
So what happened to the world giant Apple’s MacBooks, which attract attention with their magnificence? The lights of these logos were turned off and replaced by mirror-like ones. took?
When the 12-inch MacBook was launched, it was 24% thinner than the 13.1-millimeter MacBook Air, but this striking innovation left the brand compromising some of its classic features.
For example, Apple’s traditional with butterfly mechanisms instead of scissor designwas expected to design a new super thin keyboard, but this design, which is claimed to bring a striking innovation in keyboards, was not as expected.
Butterfly mechanism keyboards were seriously flawed and eventually Apple found the solution to switch to scissor keyboards. Another feature that the 12-inch MacBook changed at this point was the unlit Apple logo.
RELATED NEWS
Apple Will Pay $50 Million Compensation to Buyers of MacBooks with Butterfly Keyboard
The light emitted by this Apple logo brought with it a few problems.
First, if there is a strong light source behind the screen, the logo in the center of the screen is a thin and warm spot. was to see. This luminous logo of Apple caused the backlight of the screen to shine through, as well as a transparent image that allowed external light to enter.
These problems are caused by using the MacBook outside, to color inaccuracies It meant that it could cause a problem, and for this reason, Apple, who wanted to put an end to this possible problem, had to completely close the case of the screen. This meant that the translucent logo had to be completely removed from the design.
The function of the screen was much more important than this glowing logo.
formerly a backlight behind its pixels and an LCD screen where these pixels only color the light With the advancement of technology, Apple had to switch to OLED or AMOLED panels.
These OLEDs do not need backlighting, instead could produce their own lights. For this reason, Apple, which could not have a glowing white logo without a white backlight, gave up on this light beam.
For Apple, which is constantly in pursuit of change and development, this illuminated logo also created a problem in making new models thinner and lighter.
It took up much more space in the screen form, and this logo, which is a translucent fiber, to thicken the screen. was causing it. It also served only for advertising and marketing purposes and promised no other functionality.
Another reason why the lights of the famous logo left us was purely for aesthetic reasons.
The trend that started with the PowerBook G3 in 1999 turned into a comeback for Apple, and in this direction, Steve Jobs, A new reputation for Apple He was determined to create.
Apple, which has been in decline in the eyes of its customers for the last ten years, has launched an advertising campaign called “Think Different”. For new computer designs such as iMac and PowerBook rolled up his sleeves.
This was the first time a shimmering Apple logo was used on these models, and this brand awareness was very important to Apple as it needed to attract customers. In addition, since it scatters light as if it enters people’s eyes in crowded environments, at the point of attention it was quite successful.
But now the situation is quite different.
For example, considering that almost all headphone manufacturers put their own logos on their products, people’s eyes A logo on AirPods Max too called but it wasn’t there.
Apple also removed its logo from the front of its product for the first time since 2004 with the 24-inch iMac because it no longer needed to feature their logo. Briefly, to attract attention or attract customers from other brands it had no purpose.
RELATED NEWS
Why Does Apple Only Produce In-Ear Headphones in White Color While It Offers Color Options in Other Products?
RELATED NEWS
Why Apple’s Other Products Have Calculators, But iPads Don’t?
RELATED NEWS
Why is Apple Watch Made Just Square While Many Watches Are Circle Shaped?
RELATED NEWS