Why Do Companies Want Our Data So Bad?

From our demographic characteristics, such as our age and gender, to our favorite color, the type of coffee we like to drink, and even our personal characteristics. Many things are turned into data. So who is mostly interested in this data? Companies, of course.

In other words, nothing that we use or offer to us for free on the internet is actually free! We pay with our data. So, why do big companies want our data so badly? Now let’s look for the answer to this question together.

First of all, let’s look at what kind of data companies collect from us.

• Gender, age, IP address, device ID and similar are used to identify the user. personal data.
• Describing the interactions we make on the website we useuser interaction data.
• Detected through purchase history, repeated transactions and similar data behavioral data.
• Finally, it describes situations such as whether the user is satisfied with the service he uses or not. attitudinal data.

So how do they collect this data?

Although there are many ways to do this, basically Every action you take on a website is actually data.. For example; How much time you spend on that site, what kind of content you click on, how often you click, what you filter while searching, and many other similar data are stored by companies as data.

Of course, when you sign up to a site, This includes your personal information. So, there is no limit to the data you produce when using a technology-based product or service. Anything can go into this!

Instead of tracking your movements, companies directly with survey questions Data collection is also possible.

This is how users by following your technological footprints They collect data from millions of users.

So what do they do with all this data? The answer is simple. They transform it into the gold of the modern age, that is, information!

These companies, which collect perhaps millions of data from even one person, analyze the data they have information that will benefit them they aim to achieve.

For example, “Which customer profile purchased which product and in what period?”, “Which products did they look at before purchasing this product?”, “Which products did they add and remove from their cart?”, “How much did they enter into the product profile before removing them from the cart?” Answers to many questions such as thanks to this data They can give.

Although the questions sought to be answered vary depending on the sector, the purpose of seeking answers to these questions is always the same. Purpose of companies, learning all the knowledge they can!

Of course, processing such large data sets is not that easy. Computers work 24/7 for this job!

We come to the real question. Why is it so important for companies to obtain information about us?

Actually, the simple answer to this question is: To make a profit! But we will go into a little more detail about the subject.

First of all, thanks to this information they obtain, companies can understand their customers and the conditions of the market they are in. opportunity to get to know better getting it.

By analyzing the information they obtain for various purposes, a basis for future steps they are trying to create.

They create marketing strategies by analyzing user data!

They can do this in many different ways. For example, after transforming our data into meaningful information, they get to know their target audience better and based on this information marketing and advertising campaigns They can create.

As a result of this data, which is used as marketing research, companies develop the products and services they offer in a way that attracts the attention of customers. improve or change They can make decisions such as:

Also, to give another example; thanks to this data By better understanding their circumstancesThey can also decide to carry out studies that will improve customer loyalty, user interaction and many other similar situations.

Of course, these usage methods are among the ones that come to our mind. just some… Companies use our data for any purpose you can think of in line with their own interests.

Best examples of marketing campaigns based on user data: Netflix and Spotify

Strategies based on data vary widely, such as Netflix and Spotify. Personalization efforts to increase customer experience, In fact, it is the best example of marketing strategies implemented as a result of user data.

Spotify and Netflix analyze each user’s usage data and enable us to have a personalized experience with the content they recommend. This both provides convenience to the user and makes them feel special. Well two birds with one stone!

And of course, there is also a business involved in this business! Data storage and analysis has become an industry!

What did we say? Data is the gold of the technology age! With so much demand, naturally companies focusing on data analysis and storage emerged.

Snowflake, Teradata, Palantir and many other companies have become major players in this industry.

Essentially, these companies store and analyze large amounts of data. sells it to other institutions that request it.

Here is a button that we click without even thinking about it. This means money for companies!

There is also a manipulative dimension to this job:

Cambridge Analytica you remember The company was closed down when it was determined that it had used Facebook data in a manipulative manner in favor of Trump during the 2018 American presidential elections.

To analyze unauthorized data, voter behavior and personalized election campaigns It turned out that he used it to design and process it.

So this event is kind of An algorithmic manipulation!

In summary, large companies are aware of how valuable information is and are committed to transforming the data they have into information. they don’t hesitate. We also process our data and develop strategies for any purpose you can think of. for a very long time It looks like they will continue…

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