Why Did Burger King’s Famous King Mascot Suddenly Disappear?

Brand mascots, Although it is not seen very often today, it was used frequently in the past. For some reason, brands do not use these mascots, which are sometimes scary and sometimes funny, anymore. The biggest example of these is King of Burger King.

in proportion to your body big head, scary smile This king, who has been on the agenda in the past with his extraordinary advertisements, is Burger King’s was the promotional face. Come on, let us tell you why this king, who was the trauma of our childhood, disappeared:

In the 1970s, we were just starting to see the king on television screens. However, at that time, he was not like a real person, he was a caricature.

One wonders why the modern king’s head is so large compared to ancient versions. first versions more normal looking Although, over time, the brand decided to enlarge the king’s head. In the years when this mascot was first used people wearing king costumes There have been interesting events involving him distributing balloons and performing magic.

However, the scary and strange part is that it is used to fill the balloons. the hole in the king’s mouth use. It is not known what people at that time thought about this advertising campaign, but it old advertisements We can understand how strange it is.

Of course, the king figures changed as we got closer to the present day, and then they gradually evolved into human versions.

Looks normal on TV instead of cartoon mascots Why did we switch to this big-headed king? The answer to this question is quite strange in our opinion. Looking for a striking advertising campaign, Burger King applied to Crispin Porter Bogusky Agency. The agency team, looking for something inspiring and creative, one day While browsing eBay He got high.

Later, they bought this head and They even hid it from the agency team. After looking at the head they kept in the office for a long time, the team finally thought of using this scary mascot. We don’t know how they convinced Burger King to do this, but thus the king was born. In the advertisement they published in 2004 showing this king for the first time Burger King made an extraordinary advertisement.

A man who wakes up in the morning and sees the big-headed king next to him and a hamburger… Actually, when you think about it, isn’t it scary? If a brand were to advertise like this today, we are sure it would be lynched. But of course ads Because it changes from period to period In the past, this situation was considered quite normal.

The answer to the reason why the king retired in 2011 is quite obvious.

This king is now on the screens and in Burger King restaurants. The reason we can’t see it is because it’s scary. Yes, it’s such a simple answer, isn’t it? When Burger King managers were asked this question, they actually gave this answer. A change in advertising agency and company management led Burger King to take a different approach.

Even the period on this subject Josh Kobza, CFO “We got rid of the scary king character who scared women and children away.” He even made a statement saying: But the strange thing is that; Just when we thought we were saved, the king said, To appear again in 2015 It had started. So why?

In this incident, which we guess is one of Burger King’s extraordinary advertisements, the king famous boxer Floyd Mayweather accompanied by a terrifying appearance in the background. in 2015 This advertising campaign, which suddenly entered the world agenda, was described as both funny and scary. We never saw him again after this commercial, and we hope we never see him again.

So why did rival McDonald’s clown mascot disappear?

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