Why Can’t We See Turkish Petrol’s Hat on the Roads?

“Keramet does not only offer hats, but also a service that will make you take your hat off.” Turkish Petroleum, which was advertised as saying and had a high share in the market during its period. A story that ‘doesn’t sit still’ there is.

Firuzan Ali Arsan, Mehmet Ali Kunt, Mithat Recai Öğdevin and Muhiddin Arif Arsan. No, these are not Tanzimat poets; 4 entrepreneurs who intend to enter the oil market.

Turkish Petroleum was established in 1931.

4 entrepreneurs establish this company with 200 thousand lira of the period. The company is in Turkey The first domestic private company to work in oil distribution is happening.

Of course, to distribute oil, they first need oil. But they have a problem: there are no oil wells in Turkey. Unaware of the oil well that will be found in the future somehow They start bringing oil from Romania and selling it. In other words, they have a system of importing and selling. Of course, in the following years, with the oil wells in our country, they will stop importing and become completely local.

Name changes and collaborations are slowly starting.

We will talk about their names, which change frequently throughout the content, so it would be useful to read them carefully. Named after 1933 Turkish Petroleum Limited Company They change it to . After this change in 1936 Turkish Petroleum and Mineral Oils Turkish Joint Stock Company they become. They also meet most of the country’s oil needs.

Years after changing the name with the addition of Mineral Oils, that is, in 1954 Cooperation with Castrol They are doing.

They are increasing their stations and turning to different markets.

In the 1960s, the service area was expanding and the number of gas stations increased. So much so that by 1972 The number of TP stations exceeds 500 comes out.

They also entered the LPG market in the 1960s. Also as a name Flame Gas They find it appropriate. But not everything goes so well.

Things came to a halt with the 1973 Oil Crisis.

With the oil crisis affecting the world, TP is also coming to a halt. Even though it plateaued in the 1980s, over the years they are just building 50 more stations.

When he started to improve things, he collaborated with Castrol again and in 1988 They establish Turcas Petrolcülük Anonim Şirketi.

In 1992, 15% of Turcas goes public and shares change hands.

15% of the company 1 year after going public Some changes are being made under the name of identity renewal. They change their style, from logo to corporate culture.

CONOCO Petrol purchased the shares of Tabaş company, founded in 1980 by Erdal Aksoy, which had more than 800 petrol stations, in 1995. In 1996, the mentioned Tabaş company purchases the majority shares of Turcas.

In 1999, Tabaş Petrolcülük and Turcas merged.

The two merged companies become Turcas Petrol. However, Erdal Aksoy and his family, the owner of Tabaş, bought the property in 2005. It transfers its shares in Turcas Petrol to Aksoy Holding.

Aksoy Holding more It also buys shares of CONOCO. In other words, Aksoy Holding becomes the owner of Turcas Petrol, which was formed by the merger of Tabaş and Turcas. We can summarize this share acquisition process as “every road leads to Aksoy Holding”.

The 2000s are going through very colorful times in terms of marketing and advertising.

While telling the story of Turkish Petroleum over the years, it would be impossible without mentioning its advertisements. He has two best-known commercials from the 2000s. The first of these, Hülya Avşar’lı advert. In the commercial, we see Hülya Avşar walking at the petrol station while singing her song with a Turkish Petrol hat on her head. Also as a slogan ‘Turkey’s most famous hat’ We hear the sentence.

Another important advertisement is that of a rival company. Advertisement starring Gazanfer Özcan and Bülent Kayabaş. It tells the story of how they tried to imitate Turkish Petroleum and failed. After reminding us of its advertisements, let’s return to the transformation of the company.

They established a connection with Shell in 2006.

No one said, “Someone say stop!” He must not have shouted, because the adventure still continues. in 2006 Shell and Turcas establish a partnership and Shell Turcas Joint Stock Company is being established. In terms of share, they buy shares equal to the market share in the country.

They accept the idea of ​​unification and progress under one roof. Thus, Turkish Petroleum signs are completely removed and replaced with Shell. Well Turkish Petroleum stations now work under the name Shell.

In 2017, the ‘Turkish Petrol’ brand is sold.

Turkish Petrol brand Demirören Group is purchasing. Demirören Group, which owns brands such as Moil, Milangaz and Total along with Turkish Petroleum, does not do much business under the name Türk Petrol.

When we come to 2020 Oyak buys Güzel Enerji from Demirören. Therefore, it becomes the owner of Total and Moil, which are within Güzel Enerji. It also ranks fifth in the oil market.

Güzel Enerji appears as a roof structure.

Since Turkish Petroleum is affiliated with Güzel Enerji Anonim Şirketi, We see Güzel Enerji as the roof structure.

There is no change or cooperation after 2020 yet. But this does not mean that there will not be new developments. In conclusion Turkish Petroleum did not disappear or go bankrupt. He decided to just walk up dozens of steps and stand under one roof.

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