Why are old items better quality? What is planned obsolescence?

You’ve probably seen the white goods your mom and dad bought when they got married. After these machines were used for 20 and 25 years, new generation machines entered our lives and a replacement cycle lasting between 5 and 10 years began. So how come, as technology progresses, white goods, etc. Has the quality of the products decreased? Here is for you “What is planned obsolescence?” The answer to the question…

What is planned obsolescence?

As we mentioned in the introduction part of our news, think about old washing machines. Yes, they may not consume as little energy as new generation products, but it is obvious that these products are of much higher quality. In fact, let’s give an example so that you can realize the situation: Old white goods do not turn into a ball of rust even after years. But new generation machines are starting to rust even when they are eight or nine years old.

This is not only valid for white goods. Remember the old phones. For example, Nokia 3310. How can it be so durable? We are talking about a phone that is impossible to break in any way. However, the passing years have enabled us to have much more sensitive and delicate devices. We call this situation planned obsolescence.

Think of it like this: you are a light bulb manufacturer. However, you sell such quality bulbs that these products can be used for 30-40 years. In this case, at best, it will take 15 years for the same customer to buy the bulb again after the product you first sold. How profitable do you think this situation is?

For this reason, brands started the “planned obsolescence” model with an agreement they signed among themselves in the past. With this model, users had to change products at regular intervals, essentially creating a permanent income model. That’s why your smart devices have become more sensitive for the sake of “more elegant designs” and there have been problems with update support. This is why your white goods wear out quickly.