Brand Week Istanbul, the largest business and creativity festival in the EMEA region, meets its audience at different points in the city. Following the reception to be held for speakers on 8 November, Brand Week Istanbul will be held on 9 November. Museum GazhaneIt will start with workshops, exhibitions, talks and autograph sessions that will be open to everyone in . Museum in Gazhane, IMM President Ekrem ImamogluAfter the opening speech of Harun Tekin and Koray Candemirwill be on stage with Şakalı Acoustic. On November 10-11-12, the most inspiring week of the year will continue with sessions, panels, seminars, brand launches, award ceremonies and competitions to be held at Zorlu PSM.
This year “21. The event, which will address human with the theme of “Being Human in the 21st Century”, will focus on the issues at the center of the creative industries, the world of communication and technology pioneers, from the decline of the middle classes to the agenda of Turkey, from gender inequality to public health and the crisis of values. Writer and musician Zulfu Livaneli, artist Refik Anadol, comedian Cem Yilmaz, documentary filmmaker Coskun Aral, co-founder of Wikipedia Jimmy Wales, Writer Ece Temelkuran, player Engin Akyurek, Writer André Aciman, player Tuba Unsal, philosopher prof. Renata Salecl, musician Haluk Levent, analyst Brian Solis, futuristic Bernard Marr, SQUAD band, actor Belcim Bilgin Just some of this year’s speakers…
The countdown has begun for Brand Week Istanbul
Brand Week Istanbul brings together the creative leaders of Turkey and the world, both on stage and digitally, for the ninth time.
Workshops, seminars, concerts, case studies, strategies…
A full and intense program awaits the audience of Brand Week Istanbul. On November 9, at the Museum Gazhane, prof. Renata Salecl‘s interview and signing day, Dilara KoçakAfter the Climate Pozitif Kitchen Workshop of ‘s and Yekta Kopan’s interview and signing day, İBB President Ekrem Imamoglu He will address the people of Istanbul for his opening speech titled “People Oriented Istanbul”. Immediately after Harun Tekin and Koray Candemirwill be at the Museum Gazhane with their songs.
Content to be broadcast both on stage and online at Zorlu PSM on 10-11-12 November Inspiration Hall, Brands&Trends and World StageBrand Week Istanbul will meet its audience in 3 different halls consisting of . The heartbeat of the advertising and marketing industry, which rewards the effective work of marketing communication and the creative world. Felis Award Ceremony It will take place on 11-12 November. DJ performances right after Felis and SQUAD concert will take place.
Artists, activists, scientists, futurists, technology leaders and those who make a difference in the business world, who will interpret the “contemporary person”, will be at the Inspiration Hall; Expert names of the business world and academia, who will examine in-depth analyzes, new business models and industry-specific current teachings, are at Brand&Trends; All titles that shape the global and target an international audience will be featured on the World Stage.
New paradigm of communication, new models in storytelling
- Starlight Runner CEO Jeff Gomez his method named “Collective Travel”, which he developed for inter-media storytelling,
- Communicator and filmmaker, the first White House video diary Arun Chaudharydetails of the visual narrative and anatomy of populist messages,
- Futurist Bernard Marr, with his speech titled “Trends Shaping the Future of the Business World”, the business models of tomorrow,
- The leading name in the world of communication with his speech titled “Individual vs. Mass” Levent Erden what awaits communicators tomorrow,
- Founder of The Office of Future Interactions Matt WadeHow organizations can strategize against the uncertain future with an evidence-based and data-driven perspective,
- Wavemaker Global Content Leader Adam Puchalsky on the other hand, will discuss the relationship between influence and sincerity in the content of brand communication.
The individual’s search for identity, the future of retail and social media
Social Impact Research Center Co-Founder Mehmet Ali Caliskan and Deeper, Founder İhsan OzcitakWhile addressing the questions about when an individual is a consumer, when a voter, and when a citizen, together with the research results,
political scientist Soli Special and Özyeğin University Head of International Relations Department prof. Dr. Universe Ax He will discuss being a Turkish citizen in the 21st century.
tech writer Serdal KuzulogluIn the session to be moderated by , while insights about the future of brands are shared by retail, influencers Mert Vidinli, Bengi Kurtcebe, Pelin Kaya, Sezgin Yilmaz He will share his adventures in the world of social media with the audience.
Artificial intelligence creativity, blockchain and art, transparent cyber world
Focusing on the legal challenges and opportunities faced by blockchain technology and artificial intelligence, “Who Owns the Fictional Universe?” Blockchain and trust networks researcher Primavera De Filippi,
He is one of the young representatives of the field of perceptual engineering with his speech titled “Everybody Will Become a Cyborg One Day and Enjoy It”, in which he will explain his views on the good and correct use of artificial intelligence and its future applications. prof. Misha Sra,
Lawyer and writer with a speech titled “History of the Future”, in which he will detail the parallels he has established with the past, while approaching with a critical point of view for what purpose and in whose hands all kinds of data belonging to digital identity are held. Lizzie O’Sheais one of the other speakers who will meet with the Brand Week Istanbul audience this year.
For detailed information and online participation: www.brandweekistanbul.com