General Mobile, Turkey’s leading smart technology brand, draws attention with its wide range of products that reach users with high quality and affordable prices. The success story of the company since its establishment has enabled it to gain a strong position in the global arena with strategic business partnerships as well as domestic production motherboards. We talked about your comments with General Mobile Sales and Marketing Deputy General Manager İlkay Cihaner.
What is General Mobile’s localization rate?
General Mobile has stood out as one of the pioneers in Turkey’s technology sector since its establishment in 2005. In particular, being the first brand to establish a motherboard production line in Turkey with an investment of 60 million dollars in 2017, cemented its leading position in domestic production. This step increased General Mobile’s localization rate to 70-75%.
The company’s product range is not limited to just smartphones. It also operates in various fields such as 5G Broadband products, fixed broadband products, IoT and smart wearable products. This diversity makes General Mobile a strong player in technology ecosystems.
General Mobile Sales and Marketing Deputy General Manager İlkay Cihaner made important statements about the future goals of the brand. “Our goals include increasing our brand awareness and market share in the domestic market, becoming one of the top 3 suppliers of 5G Broadband products in the global market, and becoming one of the top 3 brands in the 5G Broadband product ecosystem within 3 years,” he said.
In terms of technical service, General Mobile offers fast and reliable service with its authorized services at 20 different points across Turkey. The warranty period of the products is determined as 2 years.
On the other hand, General Mobile’s future plans include the launch of new flagship models. With the new model that will be released in 2024, the brand will continue to meet the expectations of technology enthusiasts.
Finally, although General Mobile phones do not have an L1 certificate, efforts are continuing to add this certificate to new products. In addition, the most suitable processor selection is evaluated in every product development process, and Snapdragon processors are among these options.
General Mobile continues to make a splash in the global market as well as in Turkey with its quality and affordable products. Technology enthusiasts are eagerly waiting to follow the brand’s innovative products.