What Happened to Our Local and National Operator, Aycell, and Did It Disappear?

Aycell, which emerged as a “local and national” operator, did not disappear all of a sudden. From his beginning too many sensational events It passed and the solution was to merge with another operator.

Fake subscriptions, undeliverable invoices, overdoing the cheapness losses, the great competition in the market… All of these had gradually undermined Aycell. Let’s go into a little more detail.

Aycell’s first target was 1.5 million subscribers.

Founded within Türk Telekom on December 14, 2001, Aycell has a crescent and stars in its logo. “local and national” He was emphasizing its existence. After the operator was opened, the first phone call was made between Prime Minister Bülent Ecevit and Minister of Transport Oktay Vural.

The great advantage of Aycell, Turkey’s 4th GSM operator; It was more affordable than its fierce operator competitors such as Telsim, Aria and Turkcell. At that time, competition from GSM operators was much greater. Aycell’s goal is 1.5 million subscribers was to reach.

Compared to other operators, it was inadequate in every respect.

Aycell’s pricing was cheap, but in order to enter the market where competition was fierce, It was 8 years late and it was making a loss because it was convenient. Since he could not earn enough, he could not provide proper resources for infrastructure.

For this reason, while other operators were developed, Aycell was not successful and was inadequate in terms of coverage area. This was not the only reasoncould not even send invoices to subscribers. Did you think it would be limited to this? No!

Even its own dealers defrauded Aycell.

Aycell dealers were creating fake subscriptions. They were continuing their lives by signing fake contracts. The reason they do this is 10 TL premium from Aycell for each subscriber They were to take it. Allegedly half of the users were not real!

According to another claim, Turkcell wrote a letter to the prime minister of the time and said that Aycell’s investments should be stopped. the state’s money is wasted, He said they abused him. In response to this incident, Türk Telekom General Manager said that Aycell was slandered.

Lack of national roaming was another factor.

We can briefly explain roaming as follows: If you are out of coverage in a place you go to due to the operator you use and If your operator has roaming agreements with other operators you can benefit from them.

Aycell did not have roaming agreements and Because it only operates in some cities It was unavailable in most cities. What did I understand from that work?

Finally, they merged with Aria and became Turkey’s largest capitalized company.

In 2001, Aycell 53 trillion TL had made a loss. The solution was to merge with Aria on April 8, 2004, and a new brand identity emerged: Avea. In 2006, Avea continued with Türk Telekom.

Here is the Aycell of the years abandoning his own name continues its existence by merging with other brands The story went like this.

Don’t forget to check out our other content about disappearing brands!