TikTok, one of the most popular platforms in the world, has also started to direct social media applications in recent years. So, can TikTok rival YouTube and Google with the content and algorithm it offers to its users? We reviewed it for you.
Musical.ly, which entered our lives in 2014, although “your own clips to songsAlthough it was designed as a social media where you can shoot, it has recently become a platform where people do ‘challenges’ and upload dance videos. Later, this platform literally changed shape in 2016. TikTok was made available under the name.
TikTok, which has undergone a great change from 2016 to the present, due to the success of its algorithm and short video system. both Instagram it also had YouTube “copy” itself. Aiming to offer more than challenge and dance videos, TikTok is a candidate to be the YouTube and Google of the future, according to some experts. So, is the China-based social media platform really as effective as Google and YouTube? Instead of searching for information on Google and YouTube for the past 7 days to find out, I just used TikTok. Let’s take a closer look at what happened during this experiment together.
Experiences of a first-time TikTok user:
In order for the experiment to be fair, I opened a new Google account instead of the Google account I actively use. Since I have never used TikTok before, I created a TikTok account with the same email. What I’ve done daily for the past 7 days I gave priority to TikTok in all my simple research and knowledge attempts..
I set up my TikTok account from my computer and the site took me away before I completed the setup of the account. forced to install app. Although I didn’t want to, I had to download TikTok’s app to complete the setup. Of course, such a compulsion on the side of Google and YouTube. none. The first thing I noticed after logging into the application is that the mobile application looks much more user-oriented and simple. TikTok’s website is compared to the web versions of YouTube and Instagram, which are seen as competitors. looks much more complex.
You can easily access simple information
When I first entered TikTok, I noticed that the algorithm constantly suggested me dance and challenge videos. I used TikTok for simple information such as the movies that will be released after navigating the application a bit, the software needed to root Android 12. In these simple searches, I realized that the Chinese social media platform can offer enough content as YouTube videos, although not as full as the information Google provides me. Explaining a topic that is told in 15 minutes on YouTube in almost 1 minute and I came across dozens of content that helped me a lot.
In almost all my searches on everyday topics, TikTok’s algorithm provided me with content that I would consume quickly and easily implement. When I searched for similar content on Google, I came across very detailed but complex content. Similarly on YouTube I came across 15-20 minute long videos.
It fails in detailed and complex information
Since I regularly consume content related to game design and graphic design, which is one of my hobbies, I frequently applied to TikTok to discover content related to game development during this 7-day adventure. Usually on TikTokadvice and recommendations for mobile game designers” Although there are content like this, there are many content that will appeal to people who use Unreal Engine and work on computer like me. I did not come across. On the other hand, I could easily access content related to my interests on YouTube and even on Instagram.
However, in TikTok, which offers a more refined experience compared to Twitter in terms of following the agenda, you can find many videos related to the details of the subject by searching the tags you see on Twitter. Although Turkish searches are often fruitless, almost every search in English is relevant to current topics. You can find refined and useful videos.
The algorithm learns very quickly what you like
TikTok’s algorithm, even though I intentionally didn’t like any video and didn’t follow anyone during all these searches in less than 48 hours By identifying my interests and topics that I might like, he started to suggest me videos related to these topics. It particularly caught my attention that it identified the subjects that I had not searched for, but were really in my area of interest. The algorithm is designed to keep a standard user in the application for a long time, and it does its job well.
On the other hand, even though I used it as often as TikTok in this 7-day period, YouTube was still recommending me videos that were far outside of my interests and irrelevant. After watching a video with game design, a slime video appears in the suggested section It was one of the biggest examples of this. Identifying my interests much faster than my Instagram account, which I have been actively using for years. TikTok really deserves praise for its algorithm.
So, can TikTok replace YouTube and Google?
Let’s come to the real question, can TikTok replace YouTube and Google one day? Because of its algorithm Much faster than Google and YouTube TikTok, which understands the needs of the user and makes suggestions, unfortunately, in the global market “fun dance and challenge appHe can’t get out of this area much because of sticking to the ” label. The more diversified the videos uploaded by users, the bigger the platform will be. However, TikTok, as a YouTube competitor platform, is far from providing enough information on many issues, even in English searches, let alone in Turkish. In case of future investments by the company and sufficient incentives for content producers TikTok may indeed replace YouTube and maybe even Google one day in the future..