The research conducted by Vivo, one of the leading brands in the smartphone industry, shed light on the usage and purchasing preferences of smartphone users in Turkey. According to the research, we do not decide on the phone we will buy without researching on the internet, we are now willing to allocate a budget to digital platforms for direct access to quality content. Here are the details…
Vivo explained: 75 percent of users don’t buy phones without internet research!
Smartphones, which have become our indispensable devices with the rapid progress of technology, have become our friends and assistants that meet many of our needs in every aspect of our lives today. Vivo also conducted a survey with mid-segment smartphone users between the ages of 25-45 and from different occupational groups in Izmir, Istanbul and Ankara to investigate the phone usage and purchasing preferences of users in Turkey.
According to Vivo’s research, users often change their smartphones for a better experience. While 54 percent of the people who participated in the study said that they changed their phone for a better experience, 46 percent said that they changed it in case of deterioration.
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According to the research, 3 out of 4 users do research on the internet when they want to buy a mobile phone. During the research decision process, those who do research on the Internet state that they mostly look at Youtube. The research revealed that the number of people who entered any technology site or followed any technology editor in this process was very small.
While the website most viewed by users who research on the internet before making a purchase, the most viewed website is cimri.com and akakçe.com, among the websites followed by those who want to compare mobile phone prices. Smartphone brands’ own websites, where they include product features and campaigns, are almost never visited by users.
38 percent of the users participating in the research physically visit a single technology chain store, and 38 percent state that they visit more than one technology chain store. 16 percent say they go to operator stores as well as technology stores. While Vivo users say that they especially like the camera and design, those who have not yet used vivo emphasize that they like the design.
Users mostly use rear cameras and mostly take pictures of their children and families. This is followed by photographs such as landscape, nature and ambiance. The front camera used for selfies is in the background according to the research. It is noteworthy that among the participants in the research, there are hardly any people who take pictures of night and food.
Considering the social media usage rates in Vivo’s research, Instagram leads and Twitter follows it. Looking at YouTube usage, the increase in YouTube Premium usage draws attention.
65 percent of users state that they buy Youtube premium to access content directly without seeing ads. In addition, there is a significant increase in the usage rates of paid digital broadcasting platforms. While 73 percent of the respondents share that they subscribe to one or more digital broadcasting platforms, Netflix ranks first among these platforms.
At the same time, with the introduction of smart phones into our lives and the easy access to content in the digital environment, it also reveals that there has been a serious decrease in television viewing rates. 2 out of 5 respondents (40 percent) say they never watch TV.
Only 13 percent of the remaining 60 percent state that they rarely watch television. TV series and sports programs are the most watched content by the participants. The research also shows that entertainment programs such as Survivor and Masterchef, which had a large number of views for a period, lost their former popularity.
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