Unsuccessful Products of Big Brands

Brands expand their product ranges over time. new products can put on the market. While some of these products are successful and bring huge gains to the brands, some of them are unsuccessful. to big losses can cause.

While some brands try to innovate in their own product category and offer innovations to their consumers with similar products, some brands sometimes absurd It can try to create innovations by making choices that can be said to be in the opposite category to the product category it dominates.

“Colgate lasagna”? Believe me, we couldn’t figure out what it was about…

Colgate’s entry into the frozen food business in the 1960s was such a failure that authorities did not even know the event existed. they tried to hide it.

Colgate’s frozen food products were wanted to be exhibited in a museum where the brands’ unsuccessful products were exhibited, but Colgate hid this attempt. actually produced products could not be reached And for this reason, the lasagna box in the image was designed for this museum. So this lasagna box is actually representative, but it’s a known fact that Colgate produces lasagna.

Absurdity has no limits: Once upon a time, Cosmopolitan magazine intended for the yogurt business…

Although the target audience of the magazine was suitable for the product, the Cosmopolitan brand was not suitable for yogurt. Cosmopolitan yogurt only 18 months remained on the shelves.

“New Coke”, which went down in history as the biggest failure in Coca-Cola history.

In the early ’80s it was a pretty big deal because of Pepsi. losing market share Coca-Cola found the solution in producing a sweeter cola that tasted like Pepsi.

Of course at that time the brand “new coke” He was not aware that this product, which they named, would cause great problems, up to the fact that they were protested as unsuccessful.

Pepsi’s household of unsuccessful products is relatively crowded.

Pepsi in 1989 Pepsi AM It aimed to bring drinks to the breakfast tables with These brilliant ideas only lasted a year.

In 1992 Pepsi came up with another Coke idea, this time: ‘Crystal Pepsi’. In 93, this idea was lost to history.

If in 2002 “Pepsi Blue” launched the blue drink. But this product was not successful either.

McDonald’s, on the other hand, rolled up its sleeves for the pizza business for a while, but this adventure did not last long.

McDonald’s, which spends a lot of money to enter the pizza area, He missed a few very basic points. and this product was a huge failure.

The idea of ​​Cheetos-flavored lip gloss was a very unusual choice.

Of course It was an unpopular idea.

Although the smokeless cigarette sounded logical, it did not achieve the expected success.

Again in the 80s, when anti-smoking propaganda flared up, RJ Reynolds invested 325 million in a new product: smokeless cigarettes. Product, 4 months later it was smoke.

Google, on the other hand, added a failed attempt to its successful history with “Google Plus”.

In 2011, Google’s rival to facebook Unfortunately, the attempt to create his own social network in order to

Google’s attempt to take a look at the gaming market: Google Lively.

Google, “Second Life” He wanted to compete himself with the online game called. Trying to compete with this game, which is similar to a game but allows you to build a virtual world of your own, Google created a different version of Second Life in July 2008.

this is google after the investment is wasted The company immediately pulled the plug on this simulation.

“Twitter Peek”, which was released with great enthusiasm, was deleted from the market, contrary to expectations.

issued in 2009 and only for twitter “Twitter Peek”, a mobile device that can be used, could not hold on in the market when it showed problems in performing its only function.

The Samsung Galaxy Note 7 disappointed us.

Samsung Galaxy Note 7, battery overheating and explosion Due to such problems, it left its users half way in many respects.

Galaxy Note 7’s journey is about 2.5 million device recalls resulted in.

The situation is worse with LG. The failed G4 laid the groundwork for LG’s withdrawal from the smartphone business.

With the G4, which failed its users due to software and technical problems such as overheating and “ghost screen”, consumers’ his confidence was shaken.

Although Amazon was enthusiastic about the smartphone industry, its presence in the industry did not last long.

Although Amazon decided to enter the smartphone industry in 2014, the product is only available on the market. 1 year could stay.

Apple Newton, on the other hand, could not show the expected success due to technical problems and was deleted from the market.

Launched as a kind of digital assistant, Newton has been dealing with problems and problems in the handwriting recognition system. high price It did not receive the expected attention.

As can be seen, giant brands whose names we are quite familiar with are also wrong choices he can. As a result of some mistakes made and brand failure What did you find most interesting in this content that we compiled some of the products known as?