Twitter, whose agreement with Elon Musk is expected to come to an end in the coming days, came up with a research document for the company. Research by the company revealed that Twitter has begun to lose its most valuable users.
Twitter, where Elon Musk repeated his $ 44 billion offer to buy, came up with striking news today. An internal research document obtained by Reuters, Twitter has lost its most valuable users. was revealing.
The document prepared by the Twitter team, who share 90% of tweetsis responsible for half of the company’s global earnings, entering the platform 6-7 days a week.heavy tweeters” group lost at high speed he was confessing. According to the document, this loss began to be felt after the beginning of the pandemic.
Losing its most valuable users wasn’t the only problem, either:
Moreover, in addition to losing its most valuable users, Twitter also reported that interest in many topics on the platform decreased. Declining interest in news, entertainment and sports observed. The Twitter team made it clear that the interest in e-sports and internet personalities, in particular, has dropped and they are very surprised by this.
The topics that lost their popularity with decreasing interest on Twitter were replaced by cryptocurrency and ‘NSFW’ content including nudity and pornography took. The shift in interest in the topics involved English-speaking Twitter users, not all Twitter users.
While the date of the document in question has not been specified by Reuters, it is not yet clear whether the document will affect the Twitter purchase. Twitter also did not comment on the document.
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Source :
https://www.reuters.com/technology/exclusive-where-did-tweeters-go-twitter-is-losing-its-most-active-users-internal-2022-10-25/