The Activision Blizzard incident, which has occupied the gaming world for a long time, is finally being resolved. Microsoft bought Activision Blizzard for $69 billion to become stronger in the gaming industry. This purchasing process has gone through many investigation processes. In the face of this situation, Turkey’s decision became clear.
Türkiye approves Microsoft-Activision agreement
Microsoft recently won the lawsuit it entered with the FTC (US Federal Trade Commission). Lulu Cheng, Activision Blizzard’s CCO, explained our country’s stance with a tweet. Accordingly, Türkiye has approved the Microsoft-Activision agreement. Here are the expressions in the tweet;
Today, Türkiye has unconditionally approved our merger with Microsoft. Now another country has come to a thoughtful decision that protects consumers and competition rather than the established dominance of the market leader.
What happened in the process from start to finish?
At the beginning of 2022, Microsoft’s attempt to buy Activision Blizzard for $ 69 billion had a bomb effect in the gaming world. After this move, while the shares of other companies in the sector decreased, many companies and countries objected to this agreement. Three important review processes have begun.
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The ongoing investigations in the European Union, UK and USA commissions have come to a conclusion. First of all, the UK did not approve the purchase, saying that the deal would have a major blow to competition, especially in the cloud gaming industry, and that the agreement would not benefit anyone but the companies.
Microsoft and Activision Blizzard appealed this decision. However, the good news came from another review for companies. The European Union (EU) commission approved the purchase. In the statement regarding the approval, it was said that the deal could hurt the fast-growing cloud gaming industry, but that the concessions the company made were enough to ease antitrust concerns.
From this point on, the wind almost turned. After 1.5 years, the case was concluded in favor of Microsoft. Expected to profit from the Activision acquisition, Microsoft will have a wide variety of intellectual property and game development resources. It will be able to integrate game series such as Call of Duty, World of Warcraft and Candy Crush into its services such as Xbox Game Pass, as well as major game studios such as Blizzard Entertainment and Treyarch.