Unique and limited edition digital collections featuring Geoffrey the Girrafe will be available on OpenSea from November 13.
The famous toy company, which has partnered with NFT platform Ethernity, will auction live Geoffrey the Girrafe’s special 3D animation based on this partnership.
Yehuda Shmidman, Chairman and CEO of WHP Global and Toys”R”Us, said, “We are excited to reveal the first Toys”R”Us NFT collection featuring the iconic IP of the Toys”R”Us brand, including Geoffrey the Giraffe. As we continue to invest in the growth of the brand, we are taking an important step into the future by entering Blockchain…
said.
Exacto, digital artist Bryan Lopez’s first NFT collection, includes “Geoffrey Stroll.” The buyer and guest of the collection will also have the chance to attend a US Toys”R”Us store grand opening in 2022, including transportation to the city and a two-night hotel stay.
Other rare prints in the collection include 6 different prints in the pop-art style of Geoffrey.
On the other hand, the recovery of the famous toy store chain after the financial collapse in 2017, the new partnerships it established and its involvement in the NFT world made the company’s shares significantly valuable. Toys “R”Us, which made an agreement with Macy’s in August, will establish 400 Toys “R”Us branded toy stores at Macy’s locations in America, thanks to this partnership.
The first Toys”R”Us NFT collection will be available for purchase on Saturday, November 13, 2021.