TikTok’s Rewards Program is Terminating in the EU

TikTok Lite users in Europe are preparing to say goodbye to their daily earnings of 38 cents as the platform will end the program where it pays those who watch videos. Recently launched in several European countries TikTok Lite, was paying people a very small amount for watching videos. The European Union Commission asked TikTok to remove the feature on the grounds that this method could cause addiction, especially in young people.

TikTok Lite, which has been used in Asia for years and is an alternative to TikTok in regions with poor internet connection, was also available in France and Spain earlier this month. Included in the application awards In the tab, users earned “coins” according to the activities they performed. These coins could then be used to buy gift cards or discount coupons. The reward for watching a video for an hour was approximately 38 cents.

It is thought that it may increase the addictive effect

European Commission, the EU From the Digital Services Law While stating that they took action based on this, he stated that this feature of TikTok Lite may have an addictive effect on children. A TikTok spokesperson said that this feature To users under 18 years of age He announced that it was closed. The EU Commission emphasized that the platform’s age verification systems may not be working correctly.

TikTok has recently been the target of criticism from both the EU and the USA. Finally, the President of the USA Joe Bidenhad approved the law stipulating that if ByteDance did not dispose of TikTok, the platform would be banned in the USA within 9 months.