Those who made changes to their products due to EU sanctions

Being a global brand brings with it the obligation to cope with many challenges in addition to many advantages. One of these difficulties is having to comply with the laws of the country or region in which it operates.

When it comes to global brands operating in a large number of countries, the countries in which these brands operate from the laws and in that country from new regulations It is possible to say that they were greatly affected. This is a reality that global brands have to face and deal with…

Especially European Union It constantly forces global giants to face some laws. As such, since each country has different laws and regulations, global brands may, in some cases, not be responsible for the products or services they offer in accordance with the laws of the countries in which they operate. They may have to make changes.

For example, recently Apple had to switch to USB-C input due to European Union laws.

By decision taken by the European Union Parliament Starting from the autumn semester of 2024 It was mandatory for all electronic devices such as smartphones, tablets and similar devices to have a USB-C port.

Although this regulation actually covers all electronic device manufacturers, since big brands such as Huawei and Samsung use USB-C input; The ones most affected by this regulation are those who have been using Lightning ports for years. Apple happened.

Following this arrangement, Apple announced the new device at the event called “Wonderlust”. iPhone 15 models are the first iPhones with USB-C input.

The European Union seems intent on not giving Apple any peace regarding the App Store.

app store

After the sanction on chargers, the European Union banned Apple from using iOS applications. from third party sources It started to work on new regulations that will force it to allow downloading.

Digital Markets Act With this regulation, which is covered within the scope of Without having to use the App Store They will be able to install third-party software on Apple brand devices.

Thanks to this law, more users and application developers can access the market without being dependent on the App Store, which is under Apple’s monopoly. to more affordable options It is aimed to pave the way for access.

Meta will have to make changes regarding advertisements due to European Union laws.

meta-

Meta, which was sued by the European Union for forcing users to accept personalized ads, was sentenced to a large fine and lost this case, which was concluded in 2023. very costly changes It is stated that he will have to do it.

Although there was a consent page for the use of personal data on Facebook and Instagram before the case, people were deprived of using these applications if they did not give this consent.

After the lawsuit, Meta stated that this situation was not subject to the use of people’s data. Even if he does not approve It is expected to change the applications in question so that they can be used. However, the majority of users do not allow their data to be used, which constitutes a large part of Meta’s income. greatly reduced advertising means…

Due to the law passed by the European Commission, technology giants will make major changes.

whatsapp

According to a news report published in August 2023, the European Commission aims to protect and promote competition. Digital Markets Act It forced 6 major technology giants to comply with stricter rules.

parent company of Google Alphabet; Amazon, Apple, Meta, Microsoft and ByteDance Platforms under this law will be affected by this law and will have to make major changes in the services they offer.

The most important of these is; The issue is creating versions that make it easier for users to switch between messaging applications and cross-platform messaging. Right now of WhatsApp It is known that he is working on this version in order to comply with the law in question.

Within the scope of the Digital Services Law prepared by the European Union, technology giants are left with some obligations.

social media applications

This law applies to content on the Internet. Facebook, TikTok, Google Technology giants such as have to make changes to limit harmful content on their platforms.

This regulation covers platforms such as Facebook, TikTok, Twitter, YouTube, Instagram, LinkedIn, Pinterest, Snapchat, Amazon, Booking.com, Alibaba, AliExpress, Zalando, Google Play, Apple’s App Store, Google Maps and Wikipedia. illegal products and ingredients It is mandatory to take action regarding the improvements to be made to quickly detect and remove it.

Of course, what we mentioned in this content are just a few of the sanctions imposed on companies by the European Union…

When we look at the result, these actions taken by the European Union have an impact on both consumers and the smaller competitors of the leading companies in their sector. protect your rights We see that there are important steps in this regard.

Even though some of them have harsh sanctions, state officials even take the issue of a charger into consideration, no matter how small or big His attention to every detail and his determined attitude towards the interests of the individuals who make up the society deserve appreciation…

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