Competition in the smartphone market is getting fiercer. Brands launch many impressive models every year, and this affects their market shares. Finally, as of the third quarter of 2023, the leader of the smartphone market in China has been determined.
HONOR, the leader of the Chinese smartphone market, once under the umbrella of Huawei happened
World famous research company Canalyssmartphone brands in China 2023It published a report showing market shares as of the third quarter of . Accordingly, all companies in total 66.7 million shipments carried out. Number of shipments compared to the third quarter of last year 5 percent rate decreased.
HONOR, 11.8 million It became the best-selling smartphone brand by delivery. In the past years HuaweiSeparated from and became an independent brand HONORmarket 18 percentin a dominant position. If in second place 10.9 million deliveries with the market 16 percenthaving OPPO is available.
Smartphone sales are falling: Who dominates the market?
There is an 8 percent decrease in smartphone sales compared to last year. Here are the sales figures and market shares of the companies.
US company Apple whereas 10.6 million deliveries with Chinese It ranked third in the market. of the market 16 percentImmediately after the technology giant that dominates 10.4 million deliveries number and 16 percent by market share vivo following. Recently, it has managed to attract attention with its new models. vivocompared to the previous third quarter 26 percent shipped less. So there is a decrease.
| Brand | 2023 Q3 – Shipments (million) | 2023 Q3 – Market Share | 2022 Q3 – Shipment (million) | 2022 Q3 – Market Share | Annual Change for Shipment |
| HONOR | 11.8 million | 18 percent | 12.0 million | 17 percent | -one% |
| OPPO | 10.9 million | 16 percent | 12.1 million | 17 percent | -10% |
| Apple | 10.6 million | 16 percent | 11.3 million | 16 percent | -6% |
| vivo | 10.4 million | 16 percent | 14.1 million | 20 percent | -26% |
| Xiaomi | 9.1 million | 14 percent | 9.0 million | 13 percent | +0% |
| Other | 13.9 million | 21 percent | 11.4 million | 16 percent | +21% |
| Total | 66.7 million | 100 percent | 69.8 million | 100 percent | -5% |
new soon Xiaomi 14 series that attracted all eyes to him. Xiaomi whereas 9.1 million shipments carried out. Market share of the brand 14 percent at the level. This rate is expected to increase in the fourth quarter.
When we scroll down the table a little bit, HONOR, OPPO, Apple, vivo And Xiaomi brands other than 13.9 million shipments provides and 21 percent We see that they have market share. Subsequently, compared to the previous third quarter 21 percent There is an increase in the rate.
This means that new competitors are emerging for the five brands we just listed. Of course, this is a positive situation for the consumer. Because competition will affect important factors for consumers, such as price. On the other hand, another noteworthy detail in this table is the HONOROwner of in recent years Huaweiis not featured on the list.
So what do you think about this issue? You can share your opinions with us in the Comments section below.