In the course of the crisis, companies grew significantly faster than their competitors in terms of profitability, sales growth and corporate value.
(Photo: Wolfram Scholl, dpa, süss-microtec (M))
Dusseldorf As the coronavirus spread across the globe in 2020, it was accompanied by a management style that infected companies at a similarly rapid pace. “Drive on sight” was suddenly the strategic motto in many executive floors. Which was ultimately a euphemism for reassessing the situation from day to day in order to react quickly to all sorts of surprises.
But some companies also used the crisis for long-term strategic projects – and tried to anticipate the new normality of the post-Corona era. These companies are now stronger than their competitors. It’s not a coincidence. Because according to experts like Ralf Moldenhauer, partner at the strategy consultancy Boston Consulting Group (BCG), clear success factors can be identified in a comeback from the crisis.
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