Innovations for supposedly mature products are important for success with consumers.
(Photo: hansgrohe)
Cologne Hand showers with an adjustable water jet, the shower bar for more comfortable showering – and pull-out flush fittings like those used by a professional chef: the sanitary specialist Hansgrohe takes credit for bringing such innovations to the mass market. Even 122 years after it was founded, the company from Schiltach in the Black Forest still has a spirit of invention. “Innovations are always possible – even if you think everything has already been invented,” says Hans Jürgen Kalmbach, CEO of Hansgrohe.
Today, in the bathroom and sanitary area, it is all about sustainable materials or functions that save water and energy. But even with installation and maintenance, there is still room for new ideas, for example to install faucets more quickly. “That saves the installer time and capacity,” says Kalmbach.
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