Brand Finance published the Global 500 2023 report, which it publishes every year, and revealed the world’s most valuable brands. The summit changed surprisingly this year. Apple is now in second place.
Brand Finance, where the world’s most valuable companies are announced every year. Global 500 2023 The report was published today. With the report, the fastest growing companies with the highest brand value, the strongest and the strongest companies in the world regions of 2021 were revealed. While this year’s report remains broadly the same in terms of the most valuable brands, it’s on the list of the fastest growing brands. to a giant guest hosted.
According to the Brand Finance Global 500 2023 report, the company with the highest brand value in the world, ranked second in 2022. Amazon it happened. Apple fell from the top for the first time in years. In addition, the value of brands has also decreased significantly within 1 year.
The world’s most valuable brands:
- Amazon – $299.3 billion
- Apple – $297.5 billion
- Google – $281.4 billion
- Microsoft – $191.6 billion
- Walmart – $113.8 billion
- Samsung – $99.7 billion
- ICBC – $69.5 billion
- Verizon – $67.4 billion
- Tesla – $66.2 billion
- Tiktok – $65.7 billion
Ranked first in the list of the world’s most valuable brands, last year $355.1 billion owned by Apple. But in the 2023 report, Amazon ranked first with a value of $299.3 billion. Amazon was also valued at $350.3 billion last year.
Meta and Huawei are no longer among the 10 most valuable brands in the world
Yet another big surprise Facebook (Meta) out on the side. Meta could not be among the 10 most valuable brands this year. The company was ranked seventh last year. previously ranked 9th HUAWEI It also fell out of the top 10.
Brand value by country*:
- United States -49.75%
- China – 17.87%
- Germany – 5.99%
- Japan – 5.32%
- France – 4.14%
- United Kingdom – 3.50%
- South Korea – 2.44%
- Canada – 1.75%
- India – 1.35%
- Other – 7.89%
*The distribution of the total value of the most valuable brands by country.
The most powerful and valuable companies in the world by region:
- South and North America:
- Most valuable brand: Amazon
- Strongest brand: Google
- Europe:
- Most valuable brand: Deutsche Telekom
- The strongest brand: Swisscom
- Middle East and Africa:
- Most valuable brand: Aramco
- The strongest brand: Etisalat
- Asia-Pacific:
- Most valuable brand: Samsung
- The strongest brand: Wechat
How is brand value calculated?
When calculating brand equity, Brand Global multiplies the strength of brands, brand royalty, and projected brand revenue. Brand strength is determined by scoring based on marketing investment, shareholder equity and business performance.