Christmas as a year-round business model: the third generation is already working in the family company from Rothenburg ob der Tauber.
(Photo: Käthe Wolfahrt)
Dusseldorf The Leipzig Christmas Market has existed since 1458. Around 300 stalls with stollen to Erzgebirge decorations otherwise attract tens of thousands to the historic old town. The market was banned as early as 2020 due to the corona. “This year we marketers had completely set up our stands and stocked them with goods, then we turned it down,” says Harald Wohlfahrt, head of the Christmas specialist Käthe Wohlfahrt. The financial damage is enormous.
The entrepreneur from Rothenburg ob der Tauber has shops all year round and is otherwise represented at many large Christmas markets around the world. In the walk-in Christmas houses there are traditional decorations from smokers to Christmas tree balls. “Almost exactly a third of our sales outlets at German Christmas markets are not allowed to open this year,” explains Wohlfahrt.
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