Remember that iconic Oscar selfie taken by Ellen DeGeneres in 2014? In this content, we will take a look behind the scenes of that iconic selfie, 10 years ago.
Year 2014, Social media is slowly becoming social media, influencers are still growing from the core…
That famous person whose story we will tell in a moment, in those untouched years when we were not surrounded by links and the concept of internet celebrity was not yet fully established. Oscar selfie was taken.
Let’s look at Ellen’s post first. It looks pretty normal, right?
from Ellen on Twitter “If Bradley’s arm had been a little longer it would have been the best photo ever!” This selfie, which he shared by saying, caused havoc.
The names you see in this photo are; Meryl Streep, Bradley Cooper, Jared Leto, Angelina Jolie, Brad Pitt, Julia Roberts, Jennifer Lawrence, Kevin Spacey, Lupita Nyong’o and Channing Tatum.
Well Champions League of the Hollywood world We can also say.
Oscar selfie;
- 13,711 placed on the page.
- more than 3 million It was “retweeted”.
- On X (on Twitter) 8.1 million seen by person.
- Total from one share 32.8 million interactions was obtained.
And all this interaction we mentioned happened in a very short period of time.
If you are ready, let’s go behind the scenes of this event.
In the video above, you see the moment when the famous selfie we mentioned was taken. Ellen’s bit trying to attract attention It’s obvious, isn’t it?
Saying that she wanted to create a big social media interaction, Ellen tried to take selfies with the celebrities one by one with the phone in her hand. takes the famous selfie.
These moments allowed him to leave aside the seriousness of the Oscar ceremony and witness a very sincere moment. with sincerity and naturalness It attracted everyone’s attention and was appreciated.
Have you ever paid attention to the phone in Ellen’s hand during this time?
Ellen these photos Samsung Galaxy Note 3 He was shooting using . These moments, which seem quite natural, are actually It’s a secret Samsung adcame to light when the phone attracted attention and started to be talked about on social media.
This event, which is one of the most effective examples of viral marketing and guerilla marketing, is actually One of the most cunning versions of product placement one of them.
It was later revealed that Ellen had used an iPhone to share the famous photo!
You know, at one point, when we shared a post on Twitter, which we know under the name X. “Shared from Twitter for iPhone.” An expression like this could be included.
Here’s Ellen too fell victim to this statement. It didn’t take long for her followers to wake up to the issue when they saw that all of Ellen’s posts were being shared using her iPhone.
You know, Ellen was using Samsung? Was it all a scam?
It is said that Samsung paid $20 million for this.
Even though Samsung stubbornly denies this situation, the Oscar selfie One of the most successful guerrilla marketing activities It is described as.
It is claimed that Samsung, which allegedly made a sponsorship agreement with Starcom MediaVest and ABC, allocated a budget of 20 million dollars for this campaign, and for this reason, Ellen did not drop the phone from her hand throughout the ceremony.
In fact, according to sources, Samsung executives told Ellen DeGeneres how to use the Samsung Galaxy during rehearsals. trained It is said.
Samsung’s statement on this subject is as follows: “As we partnered with Oscars broadcaster ABC to sponsor the Oscars, we were delighted to see Ellen naturally incorporate her phone into the selfie moment that has everyone talking. It was a big surprise for everyone. “He caught something that no one expected.”
This initiative is also called dark marketing.
Dark marketing is a type of guerrilla marketing activity and it is used by public figures to influence consumers. to the subconscious These are activities that aim to place a product. Just like the selfie taken by Ellen…
Fiction or not; That selfie, which Samsung has enjoyed at every stage, is the dream of all brands right now. The basis of viral advertising campaigns threw.
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