“Innovation makes you resilient,” said Sabine Bendiek in mid-2020 in the Handelsblatt. In order to substantiate this thesis, it is worth taking a look at medium-sized companies: Prevented by persistent contact restrictions in direct sales, Vorwerk implemented a digital sales channel. A novelty for the traditional company from Wuppertal, which brought them a 25 percent increase in sales last year.
Vorwerk is just one example that shows that innovation and economic adaptability are not measures that only provide short-term remedies in a crisis. They help in the long term to strengthen your own position. Now it is a matter of cultivating this mindset and the achievements from the crisis and using them as the basis for a cross-industry catch-up.
Be there on September 22nd, 2021 from 5:30 p.m. when we discuss with renowned experts from business and research which factors are necessary for a successful upswing. Further details on the program and the speakers can be found here.
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