Many new AI technologies are emerging rapidly in the field of artificial intelligence, and it can be difficult to keep up with all these new developments. One of these platforms, Gamelight, has rapidly grown from strength to strength, becoming the largest award-winning marketing user acquisition platform for global mobile games. Here are the details…
Discover Gamelight!
Get to know Gamelight; A game-changing AI-powered mobile marketing platform based in Germany. This innovative data-driven platform brings together gamers and game developers through its self-published game recommendation platforms.
In its first year, the platform was named “Best AI Tool” at the dotComm Awards. This is an international competition celebrating outstanding achievements in web creativity and digital communication. AppsFlyer’s new index places the platform at #3 in certain Power and Volume Indices, just behind giants like Google and Meta.
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In the fast-paced world of global mobile marketing, Gamelight has emerged as an impressive force. What’s the secret? Artificial intelligence algorithm. The algorithm analyzes a large pool of data, taking into account players’ demographic information, past gaming history, and interactions. This comprehensive understanding allows Gamelight to deliver highly personalized recommendations that truly resonate with individual players, meaning a loyal user base and high revenue generation possibilities for game publishers.
Gunay Aliyeva, co-founder of Gamelight, shares: “The impact of artificial intelligence on the mobile marketing industry is undeniably profound, and we are extremely proud to be at the forefront of this transformative change. “This recognition from the DotComm Awards validates the innovation of our platform and further strengthens our commitment to pushing the boundaries of what is possible in mobile marketing.”
AI’s advantage in the competitive market
The mobile app market is extremely competitive. But Gamelight’s AI platform gives them a competitive advantage. In a case study conducted with GOAT Games, Gamelight’s platform was able to manage an impressive campaign.
Their goal was to increase the visibility of their RPG title “Bloodline: Heroes of Lithas” in the US and UK. On the seventh day of the campaign, the publisher received a 43% ROAS (return on ad spend) based on the cost of advertising spent. By the thirtieth day, this figure increased to 86%. Combining Gamelight’s advanced AI algorithm and clear targeting, the D30 ROAS target was exceeded by 162%. Additionally, Gamelight delivered a D30 ARPU increase of 410% of what the partner typically achieves through other advertising platforms.
Alexander Cherpak, Head of User Growth at GOAT Games, says: “We are used to managing and spending money on UA campaigns that often last X weeks or even months. Thanks to the smart algorithms provided by Gamelight, we were able to achieve results from day one. “A simple dashboard saved us a lot of time managing campaigns and helped us scale quickly.”
Those numbers don’t lie, and for reasons why Gamelight won in the “Best Mobile Marketing Platform” category, beating out competitors like AppsFlyer, Liftoff, PLAYSTUDIOS, AdTheorent, and Adjust. This award stands as a testimony to Gamelight’s extraordinary impact on the landscape of mobile marketing technology through the effective use of artificial intelligence.
“We are excited as we continue to push the boundaries of AI-powered mobile marketing and are committed to delivering even more significant value to our customers in the future,” says the Gamelight team.