Temporary Measure Will Be Applied About Trendyol

Especially during the COVID-19 pandemic and during the period of curfews, online shopping platformshas created a new shopping culture by bringing the seller and the customer together in a more practical area. Trendyol, is one of the most known and most popular shopping platforms among these platforms. Although it comes to the fore with the problems experienced by customers from time to time, Problems faced by sellers It raises some doubts about Trendyol.

According to the announcement on the Competition Authority’s website, Law on the Protection of Competition It was decided to carry out a preliminary investigation in order to determine whether the relevant articles (articles 4 and 6) were violated and Trendyol’s on the grounds of discrimination Interim measures were taken. According to preliminary research, Trendyol’s by interfering with algorithms It was found that they promoted their own brands and discriminated against some vendors.

“Unfair advantage”

Competition Authority In the statement on the website, Trendyol both mediates the sales of other sellers and sells its own products on the same platform, where it is the seller of its own brands such as TrendyolMilla, TrendyolMan and TrendyolKids. to give an unfair advantage It was stated that it interfered with the listing algorithm.

In the statement made by the institution, “Trendyol is committed to favoring its own products, discriminating between sellers, and using data obtained from marketplace activities, including interventions made through algorithms and coding. in favor of their own brands It was decided that he should refrain from all behavior towards the sharing and use of information and take all necessary technical, administrative and organizational measures to ensure the auditability of these decisions.

The decisions that Trendyol has to abide by are as follows:

1. To put an end to all kinds of actions, behaviors and practices, including interventions made through algorithms and coding, to other products and services under its own economic integrity within the scope of the marketplace activity, which will provide an advantage against its competitors, and to avoid these behaviors in the continuation of the investigation process,
2. To stop the sharing and use of all kinds of data obtained and produced from the marketplace activity for other products and services under its own economic integrity and to avoid these behaviors in the continuation of the investigation process,
3. To put an end to all kinds of action, behavior and practices, including interventions made through algorithms and coding, which may discriminate among sellers selling in the marketplace, and to avoid these behaviors in the continuation of the investigation process,
4. To take all necessary technical, administrative and organizational measures to ensure the auditability of the above-mentioned injunction decisions,
5. Within the body of DSM Grup Danışmanlık İletişim ve Satış Ticaret AŞ; product search, seller listing, seller score calculation, etc. To keep the parametric and structural changes made on all algorithm models used for the purposes of at least 8 (eight) years, with versions and undeniable accuracy,
6. Keeping the source codes of all software specially developed for use within DSM Grup Danışmanlık İletişim ve Satış Ticaret AŞ, with versions and undeniable accuracy, for at least 8 (eight) years,
7. It has been decided to take interim measures to keep user access and authorization records and manager audit records for all software used within the scope of conducting business processes within DSM Grup Danışmanlık İletişim ve Satış Ticaret AŞ for at least 8 (eight) years, with an undeniable accuracy.