Tech stock outlook: Apple & Co.

Dusseldorf A few days ago, it became apparent how tense the nerves of investors are. Snap, operator of the Snapchat app, announced sales that were just a hair below analysts’ expectations. The business with online advertisements had given way and reduced the profit. The reaction on the markets was all the more violent: Snap shares fell by a whopping 28 percent.

A Warning for Big Tech? Google parent Alphabet, Facebook group Meta, but also Microsoft and Apple want to present the figures for the third quarter of 2022 in the coming days. Due to their high market dominance, strong brands or large network effects, Apple & Co have fared better than other companies. Analyst Scott Kessler, chief technology officer at Third Bridge, nevertheless warns: “Investors should be prepared.”

But on what? An analysis shows the extent of the dangers for each tech company – and finds a surprising winner.